PERSUASIVE TECHNIQUES

ACCESS PRIOR KNOWLEDGE: THINK PAIR SHARE THINK OF A PRODUCT YOU HAVE PURCHASED BASED ON A TV, RADIO, OR INTERNET COMMERCIAL. WHAT WAS IT ABOUT THE COMMERCIAL THAT LEAD YOU TO BECOME INTERESTED IN THE PRODUCT?

TRAVELING NOTES! REMEMBER YOUR NUMBER. VISIT EACH OF THE TEN STATIONS IN NUMERICAL ORDER. TAKE NOTES ON YOUR NOTESHEET AS YOU TRAVEL.

NAME THAT PERSUASIVE TECHNIQUE!

NAME THAT ADVERTISING TECHNIQUE! AS YOU WATCH THE FOLLOWING COMMERCIAL, BE PREPARED TO IDENTIFY THE FOLLOWING: WHAT IS THE PRODUCT BEING ADVERTISED? WHAT TYPE OF PEOPLE IS THE COMMERCIAL TRYING TO APPEAL TO? WHAT TECHNIQUES DOES THE COMPANY USE TO DRAW IN THE VIEWER? IS THIS COMMERCIAL EFFECTIVE?

NOW APPLY IT!