Publicity to Profits Group Coaching Session Session 1 Become the Go to Expert Who Reporters Think of First

Why do you want to be the go to person for a reporter? What are the benefits? How can you accomplish this?

Why do you want to be the go to person for a reporter? Your answer Get quoted more often, more easily Get greater visibility Get greater credibility Get PR effortlessly (after you start the process) Promote the results to get business Get inbound leads for new business

How do you accomplish this? Think like a reporter –What do they want to see in an expert? –What news value can you provide –Be available

Pitch letter basics 1 page long Contains –Greeting –Opening statement Startling fact or statistics –How you can address this problem or issue –Deliverables By-lined Article Interview On call for future Sent by or mail

Examples

Homework Write your pitch letter We’ll review in class next week Tips –Review your previous assignment to find one topic you think is the best topic based on what the reporter would find interesting. –Shorten your bio to the top three facts