Propaganda techniques in the media Clipart-Microsoft Office XP 2002 Whose voice guides your choice?

How do you decide who is the best candidate… Clipart-Microsoft Office XP 2002

or which is the best toothpaste ? Clipart-Microsoft Office XP 2002

Looking for facts to back up your choice is an excellent idea, but find out who is presenting those facts. Clipart-Microsoft Office XP 2002

Are they facts at all, or is the advertiser using propaganda techniques to persuade you? Clipart-Microsoft Office XP 2002

What are Propaganda techniques? Propaganda is designed to persuade. Its purpose is to influence your opinions, emotions, attitudes, or behavior. It seeks to “guide your choice.”

Who uses Propaganda? Military Media Advertisers Politicians You and I

What are some of the techniques used to persuade us? Bandwagon Name-calling Testimonial Glittering Generality Plain-folks appeal Transfer Emotional words Faulty Reasoning Fear

Name-calling Negative words are used to create an unfavorable opinion of the competition in the viewer's mind. If that word or feeling goes along with that person or idea, the implication is that we shouldn’t be interested in it.

For example: yer_embedded&v=CK3Y1KPzW9k

Glittering Generality A commonly admired virtue is used to inspire positive feelings for a person, idea, or product. Words like truth, democracy, beauty, timeless are examples of those general terms.

For example: If you want to be brighter, you’ll support Bill Brite. Look on the bright side! Vote for Bill Brite ! Clipart-Microsoft Office XP 2002

Transfer A propagandist tries to transfer authority and prestige of something we respect and revere to something he would have us accept

For example: Joe uses symbols of America to tie his restaurant to American values for Independence Day. Celebrate the American Way this 4 th of July- Eat at Joe’s Joe’s Barbeque Clipart-Microsoft Office XP 2002

Testimonial A famous person endorses an idea, a product, a candidate. If someone famous uses this product, believes this idea, or supports this candidate, so should we.

For example: If we drink milk we will all be as famous as Milly the model. Milly the Model asks, “Got Milk?” Clipart-Microsoft Office XP 2002

Plain-folks appeal This idea, product, or person is associated with normal, everyday people and activities.

For Example: We want a Jim Smith, a mayor who supports the regular American worker. Vote for Smith Clipart-Microsoft Office XP 2002

Bandwagon Everybody is doing this. If you want to fit in, you need to “jump on the bandwagon” and do it too. The implication is that you must JOIN in to FIT in. Clipart-Microsoft Office XP 2002

For example: If the whole world uses this VISA card, you must need one too. Bank of the World Visa Card- You can use it from Tennessee to Timbuktu- anywhere you travel in whole wide world !! Sign up today at Clipart-Microsoft Office XP 2002

Fear warn the audience that some disaster will overtake them if they do not do what is suggested

ube.com/watch?v =MKCYDrur_WI

Faulty Reasoning Factual supporting details are used though they do not support the conclusion. It works like this: Christians believe in God. Muslims believe in God. Christians are Muslims.

Premise 1: Hillary Clinton supports gun-control legislation. Premise 2: All fascist regimes of the twentieth century have passed gun- control legislation. Conclusion: Hillary Clinton is a fascist.

Flattery  Making customers feel “smart” for using a product.

Flattery

So, how do we avoid falling prey to propaganda? Is it possible?

We make our own choices when … we read and listen to reliable sources, we watch for combinations of truths and lies, we check for hidden messages, we watch for use of propaganda techniques,

and, most importantly, educationservice WHEN WE LISTEN TO OUR OWN VOICES !