BlueShark Title: LIFE CONSULTANCY Selected EE country: Romania Team leader: Gal Isabela Beatrice Team members: Gheorghe Diana Isabela Maria Olaru Mircea Country(s) the team members come from: Romania School: S.N.S.P.A (National School of Political and Administrative Science)

Companies and competitiveness of Eastern Europe The E.E. is service oriented and tends to imports more than they exports. However the IT industry is of global interest, and took off in the last few years and will continue growing in the future as well. Despite all the other difficulties(political, economical, social...etc.)technology will always represents a need!

In Romania, for exemple, the IT market has grown by 27% in the last 6 moths. The Romanian labour market notes a global growth in the field of IT in such department as marketing and sales, research and development, administrative and executive.

Interviews&discussions Karen Moloney, futurologist and business psychologist commented : “The world will divide into those who understand technology and those who don’t. [...]Those who can program will create the world we live in, so I would say get yourself into that field. If you can’t, find yourself something to do that is hyper-human, which computers can’t do, such as entertainment, sport, caring and personal services industries.”

Following the discutions our weakest point is socio-political instability and our strongest point is having well trained people. The industries that we can develop are IT-C and consultancy.

Future Eastern European company Future companies employees will work from their home computers, iPad, phones or holographic screens... They will coordinate robots from a large distance and they will be from all over the world, not just from a specific region or country (inclination towards globalization is already high). The future will focus on virtual communities and online platforms through the high technology which includes holograms and avatars even for the Eastern Europe countries. Nowadays the amount of information is very accessible and widespread. It is very important to know how to select the information you need and use it. In the future we will focus only on the human intelligence (less on brute force). All the sectors will be equally important. There is a tendency to concentrate all the theories and scientific knowledge to one and only formula that will fit all, so as for a future job you should know a little of everything due to the dynamism and the explosion of the evolution.

The increasing consumption of technology and the need for knowledge demands a higher presence of web-based consultancy firms. Considering the opportunities of the internet and the value of information we belive that the organisation of the future invisioned by Bennis has become a necesity.

The company should be structured around a hard core of pluridisciplinary educated managers, capable of acqiring the necesary resourses for the need of consultancy at a given moment.; thereby the structure and size should remain adaptable to the market demand in real time, if possible.

The ownership must be multinational in order to promote a human face to the consumer and to ensure him of the organizations implication and motivation, also helping the business in overcoming national identity quarels.