Rapid Growth, and Increasing Complexity is Driving Specialization in the Mapping Software Value Chain Content Supplier deCarta (Telcontar) Geospatial Platform Application Developer Service ProviderEnd User Map and Road Data Points Of Interest Traffic Content Satellite Imagery Dynamic Data Wireless Carrier Wireless Carrier PND Manufacturer Enterprise Internet Portal Wireless Device Mfg. Internet Yellow Pages Auto OEM Wireless Carrier Turn-by-Turn Navigation Social Networking Fleet Management Internet Mapping Family Tracker Local Search Hybrid Navigation End User Map Rendering Geocoding Routing Spatial Search

Rapid Growth, and Increasing Complexity is Driving Specialization in the Mapping Software Value Chain Content Supplier Geospatial Platform AVIS Assist Service ProviderEnd User deCarta (Telcontar) Application Developer End User

deCarta IP: Convert massive amounts of Map and POI data into an efficient data format (RMF) for high speed processing NAVTEQTele Atlas Others AND POI RMX Rich Map Compiler RMF NAVTEQ Filter TA Filter AND Filter Uniform Data Model deCarta Rich Map Format (spatially organized, compact and efficient) RMF POI Filter