The inference that if two or more things agree with one another in some respects, they will probably agree in others.

Inspiration A fresh perspective Getting un-stuck When direct observation is difficult

POV metaphor 1) current metaphor _____________[user’s]____________ collaboration experience works like a ______________________________________________ ________ and feels like a ______________________________________________ ___ 2) generate new metaphors what could it be? what would they prefer...? 3) (H2) how to... How can we make ____________[user’s]___________________ collaboration experience work more like a ______________________________________________ ___________________________ and feel more like a _________________________________________ 10 min

Analogous situations What is our POV? Attributes Who else? How?

Prototype

PROTOTYPE TODAY: DEEPER EXPLORATION - Prototype using analogous situations - Prototyping intangibles [digital & service]

PROTOTYPE... using ANALOGOUS SITUATIONS -helpful if the context is inaccessible -helpful if you’re stuck -helpful if the problem is intangible

PROTOTYPE... ANALOGOUSLY

PROTOTYPE... ANALOGOUSLY

Help people in despair PROTOTYPE... ANALOGOUSLY

Placeholders PROTOTYPE... ANALOGOUSLY

PROTOTYPE... ANALOGOUSLY

Gone to the ATM PROTOTYPE... ANALOGOUSLY

PROTOTYPE... ANALOGOUSLY

Happy customer back in line PROTOTYPE... ANALOGOUSLY

What is our Idea? Variable Where else? Analogous prototyping H2 make it?

PROTOTYPE... INTANGIBLES

PROTOTYPE... INTANGIBLES

PROTOTYPE WIZARD OF OZ

“We had a team of 6 or 7 interns sitting at the computers, copying and pasting IM messages. And manually routing questions... seeing who is the best user to answer this question and sending it to them.”

PROTOTYPE IDENTIFY A VARIABLE

PROTOTYPE IDENTIFY A VARIABLE

PROTOTYPE IDENTIFY A VARIABLE

PROTOTYPE IDENTIFY A VARIABLE

PROTOTYPE IDENTIFY A VARIABLE

PROTOTYPE IDENTIFY A VARIABLE

PROTOTYPE IDENTIFY A VARIABLE

Analogous situations What are the attributes of our challenge? Substantial wait time (Let’s come up with some as a large group)

Analogous situations What other situations, places or people have similar attributes to ours? What are the attributes of our challenge? Disneyland Substantial wait time (Let’s come up with some as a large group)

Analogous situations What other situations, places or people have similar attributes to ours? What are the attributes of our challenge? Substantial wait time Disneyland As a team brainstorm analogous situations, places or people from one of the attributes we came up with. (10 min)

Analogous situations (Share out and pick another topic)

Analogous situations What other situations, places or people have similar attributes to ours? What are the attributes of our challenge? Substantial wait time Disneyland Each person pick one analogous situation, place or person to learn more about by Wednesday. Share your plan of action with your group.