3. IDEATION 2.0
Going to recap and help your ideation go deeper and be more directed

4. Generate Maximum Innovation Potential
Empathy Define Ideate Prototype Feedback
Define
This is what we did last time
Generate Maximum Innovation Potential
Not Final Solutions. Ideas to Learn More About

5. Brainstorming How might we… Rules
The Rational Choice
Rules
1. DEFER JUDGEMENT 2. ENCOURAGE WILD IDEAS 3. BUILD ON THE IDEAS 4. GO FOR QUANTITY 5. ONE CONVERSATION AT A TIME 6. BE VISUAL 7. STAY FOCUSED ON THE TOPIC
8. HEADLINE
The Most Meaningful
The Darling
Select
The Long Shot
More last time
Facilitation

6. POV: Retiring workaholic needs a new reason to wake up each morning because supervising his staff inspired him.
Idea: Program for newbie retirees to stay work active
Attributes:
Start of journey
“office”
“employees”
Goals
Bench marks

7. Deeper
Directed

8. Analogous Structured Brainstorm
What is an analogous brainstorm?
A brainstorm on situation analogous to your POV.
Why do an analogous brainstorm?
It allows you to go deep by leveraging the abstract relationships within a situation you know well
What is a structured brainstorm?
A way that focuses ideas on a particular topic.
Why do a structured brainstorm? In fact, isn’t that illegal?
It keeps the idea generation directed. Helps facilitate synthesis.

9. Attributes: Start of journey “office” “employees” Goals Bench marks
Metaphor
Characteristic
Solution
Solution
(to original pOV)
Waking up
Going to Church
Kindergarten
Supermarket
Boat show
Buying a car
Stealing a diamond
Prom
First Date
Terrifying
Meet new people
Learn huge range of skills
Away from parents
Chance to call home If you freak
Bring Toys from Home
Back to School Night
You keep favorite red stapler
Setup replica office at home
Put company logo on all that you own
POV: Retiring workaholic needs a new reason to wake up each morning because supervising his staff inspired him.

10. Try it with your POV Metaphor Solution Solution Characteristic
(to original pOV)
Try it with
your POV

12. Metaphor Solution Solution Characteristic Waking up Going to Church
(to original pOV)
Waking up
Going to Church
Kindergarten
Supermarket
Boat show
Buying a car
Stealing a diamond
Prom
First Date
Circus
Terrifying
Meet new people
Learn huge range of skills
Away from parents
Chance to call home If you freak
Bring Toys from Home
Back to School Night
You keep favorite red stapler
Setup replica office at home
Put company logo on all that you own

13. POV Metaphor Solution Solution Terrifying Boat show Waking up
Buying a car
First date
Kindergarten
Metaphor
new people
Away from parents
Terrifying
Characteristic
Bring toys From home
Chance to call home
Back to work Night
Solution
stapler
replica office
logo
Solution
(to original pOV)
POV

15. POV Metaphor Solution Solution Terrifying Boat show Waking up
Buying a car
First date
Kindergarten
Metaphor
new people
Away from parents
Terrifying
Characteristic
Bring toys From home
Chance to call home
Back to work Night
Solution
stapler
replica office
logo
Solution
(to original pOV)
POV

16. For Next Class:
Post on your wiki page ideas for attributes that you want to prototype on Thursday.
LOTS of time with users for field report that is due Thursday May 6th (But spend lots of time with users before and after that date). Please block the time.