2. TODAY: CHECK-IN how is it going?
POINT OF VIEW defining the innovative problem
TEAM TIME present your stuff and help each other

3. You’re probably solving the wrong problem…
When design thinking gets out of hand…
You’re probably solving the wrong problem…

4. POV Talk: strong POV  more meaning
Where does meaning come from?
DK’s dad. Embedded.

5. User + Need + Insight

10. User + Need + Insight

11. User + Need + Insight
Problem statement

12. Point of view
User + Need + Insight
Problem statement

13. When should you define your POV?

15. 3 stories

22. Let’s try it!

24. TIPS:
Focus on the stories that keep you up at night
If you’re stuck, extract a POV from your favorite idea. Then go further.
Use empathetic language
Go for meaning
TRAPS:
Don’t design for everyone
Don’t confuse solutions for needs
Don’t try to include all your insights
Don’t be afraid to choose a POV “before you’re ready”

25. For Wednesday:
Prototypes

26. Users + Needs + Insights
For Wednesday:
Users + Needs + Insights +
Prototypes