ONLINE STRATEGY AND GOTV Trainer: Pat Jakopchek

FOLLOWING THE LAW ELECTIONS.NEWORGANIZING.COM

FOLLOWING THE LAW

Presenter: Pat Jakopchek Partner Local Politechs Strategies

AGENDA Why digital for Campaigning/GOTV? What existing research about GOTV tells us about digital tools. What works for digital GOTV?

DIGITAL IS A SWISS ARMY KNIFE FOR CAMPAIGNING

MAKES THE MOST OUT OF A CAMPAIGN’S VITAL RESOURCES TimePeopleMoney

LOWER COSTS AND BARRIER TO ENTRY SOURCE: Morgan Stanley via ExchangeWire. behind-other-media/. 6/15/2010http:// behind-other-media/

WHAT WE KNOW ABOUT GOTV Memo from Abraham Lincoln to County Campaign Committees January 1, 1840

WHAT WE KNOW ABOUT GOTV Personalized methods and messages work best Need to establish an authentic, personal connection Focus on quality, not quantity

Contagion Social Pressure Planning WHAT WE KNOW ABOUT GOTV

WHAT WORKS Be Active on Your Supporters’ Social Networks Cause/Candidate Specific “I Voted” Badges Create an Election Day Event

WHAT WORKS: CASE STUDY

Facebook Election Day Event –Frequent updates provide reminders leading up to Election Day –Spreads reach to our supporters’ walls, where their friends see the message –Instills social pressure and naturally forces contacts to create plans for Election Day WHAT WORKS: CASE STUDY

WHAT WORKS Leverage Your Campaign’s Existing Web Presence Link to, or put up relevant information for voters like poll locations, times, or even a Voter Hotline using Google Voice.

WHAT WORKS: CASE STUDY Leverage and Prepare Your Campaign’s Web Presence Extend your campaign’s GOTV period by using your website to assist your voters with early and absentee voting.

WHAT WORKS with a Purpose Make it shareable and contagious Make it informative and personal Make them make plans

WHAT WORKS: CASE STUDY Make it Shareable

WHAT WORKS Utilize Technology in Every Facet of Your Campaign

WHAT WORKS Utilize Technology in Every Facet of Your Campaign