1 www.FAFSADay.org FAFSA DAY 2015 Marketing Within Your Local Community.

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Presentation transcript:

1 FAFSA DAY 2015 Marketing Within Your Local Community

2 Who Can Help You Get The Word Out? High School Guidance Staff High School Teachers and/or Administrators High School Students Parent / Teacher Organizations College Admissions Staff College Faculty and Administrators Community-Based Organizations Religious Organizations Local Businesses Local Newspapers Radio Stations Television Stations Social Media And More…

3 Getting Materials FAFSADay.org/Resources/Educational Professionals

4 Save the Date Cards

5 Brochures

6 Flyer & Poster

7 FAFSADay.org/mcgsadmin View/Download Documents

8 View/Download Documents

9 Coming Soon… Spanish Materials Press Releases

10 Social Media

11 Social Media Best Practices Facebook Use Conversational Tone Invite Readers to Take Action Share Pictures or Video Invite Responses and Likes Vary Your Post Types Keep Post Short Twitter Create Tweets that Resonate Keep Tweets Short and Sweet Make it Real-Time Tweet as Often as Possible and #Mentions

12 Online

13 Other Great Options Announcement in E-Newsletter Letter to Area Schools All-Call to Families Radio Spots

14 Communicate with Your Registrants

15 FAFSA Day Massachusetts Chairs Kristi Pierce Site Logistics Coordinator Keith Curtis Dimalanta Marketing Coordinator Alcira Zadroga Site Logistics Coordinator

16 YOU CAN GET THE WORD OUT! Questions? Thank You!