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PROMOTION AND MARKETING Unit 7. Promotion and Marketing Planning involves getting things and people in the right place at the right time Developing and.

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Presentation on theme: "PROMOTION AND MARKETING Unit 7. Promotion and Marketing Planning involves getting things and people in the right place at the right time Developing and."— Presentation transcript:

1 PROMOTION AND MARKETING Unit 7

2 Promotion and Marketing Planning involves getting things and people in the right place at the right time Developing and implementing Policy and Procedures Coordinating and managing volunteers and staff Directing the logistical operations of the event

3 Assignment Animoto and PPT presentation Assignment: Arts Festival or Sporting Exhibition

4 Marketing the Event Advance Release Document sent to advise of the upcoming event: Details on venue What to expect What is expected of the attendee

5 Means of promotion Direct mail E-mail Dedicated web site Trade publications Newsletters Magazines and newspapers Posters The venue Media Analysis

6 Initial Announcement Follow-up Mailing Include meeting/event theme Site Date Program content Links to websites Detailed program information Travel arrangements Include social and leisure programs for spouse Ask for others who may be interested to attend Save the Date

7 Publicity News Coverage Convention and Visitors Bureau Talk Show Press Conference TV/Radio

8 Timeline One year out for large events! Prior Planning Prevents Poor Performance!

9 Next Week Event Technology and Security

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