Effective Lifetime Communications for Indiana University.

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Presentation transcript:

Effective Lifetime Communications for Indiana University

Public Relations / Marketing Development Government Affairs CollegesAdmissions Athletics Alumni Extension Other Units Alumni Donors Public Potential Students Elected Officials Faculty, Staff, Students Business Community News Media Communications 2.5 Taskforce…

Lifetime Communications Implement an IU/AA/Foundation-wide data and communications platform with policies, support, and training to maximize the value of lifetime communications with constituents.

[Phone] [ ] [Chat][Self Service] [Campaign] [SMS] Student Systems Alumni/Donor Systems Purchased Data Departmental Systems TALISMA Campus Interaction Management Hub Knowledgebase

University-wide CRM Benefits Unlimited, Unmetered Use (6 year contract) – Unlimited users at IU…school, department, group – No fees per campaign – No subscription fees Basis for Policy Development Lifetime View of Constituent Contact Information Constituent Control of Opt-in/Opt-out

24 Month Implementation 1.Establish Teams, Committees (September) 2.Convert IUPUI to Talisma 8.5 (by December 09) 3.Rollout Objectives Admissions Offices Administrative Offices (non-Hobson’s first) Alumni Foundation Schools