STRATEGIES FOR ATTRACTING INVESTORS

1.What is strategy? - each strategy answers how we act in order to achieve specific goals -the strategy says HOW -WHO does strategy?

2. “attracting investors” is a process (long-term), where prior to “go out to market” we must be ready with number of issues: - TEAM  people who are qualified and prepared to assist companies (languages, representative, knowledge of law etc.)  responsibility for sectors / geographical areas - STRUCTURE (formal and informal)  within commune / municipality we must make sure we have all important institutions on board (everybody who take administrative decisions, consult or help during an investment process) - INVESTMENT OFFER  infrastructure (investment sites)  human resources (people)  financial advantages (money) (CIT, real estate tax, labor costs, land price, costs of investment, EU funds etc.)

3. What is the process of attracting investors? (INVESTOR FINDER) - monitoring of global markets, corporate decisions, trends etc. (business intelligence service) - building up a network of institutions and people who know “what’s going on” consultancy  financial and legal consultancy  PM multinational companies  HR & recruitment companies - Marketing  www  newsletters  presence internationally (consistenty) - getting to know and staying in touch with:  CEOs of multinational corporations in your region  domestic capital  national agencies  employer’s organizations

4. What goals we have? -municipality approach – City of Lodz (Mc Kinsey & Co.) KEY SECTORS  BPO  White goods  Logistics -Regional approach – Region of Lodz (based on RIS) KEY SECTORS  media & ICT  biotech  mechatronics  energy & environment  food  fashion and textile

4. Quality of life -housing -public services -education -security