T H E F I R S T A N N U A L E – B U S I N E S S A P P L I C A T I O N C O N F R E N C E P A R I SFEBRUARY 1 1 – 1 5, N E W O R L E A N SF E B R U A R Y 1 9 – 2 3,

Survivor The Midsize Enterprise Challenge Frank Prestipino Vice President Oracle Corporation

Today’s Business Challenges Midsize Enterprises  Complexity across the business  Increased trading partner expectations  Keeping costs low, improve profits  Meeting customer commitments and service

The Name of the Game is Survival  Build the best software strategy  Limited budget, limited time  Be a midsize enterprise survivor Midsize companies on a corporate island faced with the same challenge

Let’s Meet the Contestants

Let’s see how the 1st contestant is doing…

What Went Wrong? Recreational Watercraft BOUGHT BEST OF BREED  So many products, so many vendors  Complex integration project  Do the pieces work together?  More complexity, higher costs

Let’s see how the 2nd contestant is doing…

What Went Wrong? Universal Motorcycle COST  Low price doesn’t mean low cost  Cheaper platform not good enough  Not scalable to support growth  Longer time to benefit U niversal M otorcycle

Let’s see how the 3rd contestant is doing…

What Went Wrong? Elite Gourmet COMPLEXITY  Chose functionality over process simplification  Processed lots of data, didn’t analyze it  Complex installation = longer time to benefit

The Better Solution Issue 1: Integrated Solution Issue 2: Rapid ROI and Low TCO Issue 3: Simplify Business Processes

Let’s meet our final contestant

The Winning Combination!  High-end Fashion Retail  £100M revenues  Rapid expansion in UK & Europe Paul Chinn Project Director

The Winning Combination! Business Challenges  Expand business beyond legacy systems  Optimise business processes  Manual purchasing / financial transactions  Silos of information  Limited IT resources

The Winning Combination! Why We Chose Oracle  Rich functionality of Tier 1 product  Pre-packaged for midsize companies  Competitive price  Fit business and technology requirements  Local reseller understood our business, Oracle understood the midsize enterprise  Beat out MS Great Plains and Agresso

The Winning Combination! How We’ll Succeed  Real time profitability information  Faster response to opportunities  Better cashflow forecasting  Financial professionals focus on adding value to the business

It’s Simply Business

Simplify Your Business Know More  Gain enterprise visibility to make better decisions faster  Align business processes to function as one Do More  Easy to install, easy to use, easy to maintain, easy to expand  Make your company “easy to do business with” Spend Less  Simplify your business to drive better performance  Unify technology on a single, powerful business platform

Integrated Solution Oracle E-Business Suite Best of Breed Business Process Driven Costs Less Creates Redundancy Costs More FinancialsHR MarketingSales ServiceContracts Orders Supply Chain Daily Summaries Business Transactions Planning & Budgeting

Rapid ROI and Low TCO Clusters & Linux Current Systems Today Many Small, Inexpensive Servers Big, Expensive Enterprise Servers

Simplify Business Processes  Gain Financial Confidence Consolidate on a single, integrated financial system  Automate Purchasing End to End Streamline the procure-to-pay business process  Improve Inventory Gain better visibility and reduce working capital  Meet Customer Commitments Leverage accurate, reliable order fulfillment  Manage Your Business By Fact Make better decisions with business intelligence

Growing Companies Choose Oracle

Leading Partners Deliver Oracle

E-Business Suite Develop Market Sell Order Plan Source Procure Make Fulfill Service HR FinanceProjects Maintain Customers Products Suppliers Etc. Customers Products Suppliers Etc. Customers Products Suppliers Etc. Customers Products Suppliers Etc. Develop Market Sell Order Plan Source Procure Make Fulfill Service HR FinanceProjects Maintain Know More. Do More. Spend Less. “ It ’ s Simply Business ”

Next Steps At AppsWorld…  Oracle DEMOgrounds – Customized software demonstration by OracleDirect  Midsize Enterprise Activities Guide  Oracle Partner Pavilion – Meet face to face with Oracle Partners (Special Edition Stand)  Visit Oracle for the Midsize Enterprise website