 5 Steps  Attention  Need  Satisfaction  Visualization  Action

 Garners attention  Sets tone  Establishes topic and exigence

 Statement – Description of the problem  Illustration – Offer an example that illustrates the problem  Ramifications – Add facts, show the extent of the need  Pointing/Relevance – Offer example demonstrating relevance to and potential impact on health, safety and happiness; show connection between problem and audience’s needs, values and emotions

 What can be done?  Statement – what do you want to be done?  Explanation – elaboration and clarification of action needed to be taken  Theoretical Demonstration – how and why the action being urged will help solve/address the problem  Practical demonstration – offer examples of how similar actions in similar situations resolve similar problems

 Intensify emotions; paint picture of possibilities  Positive – vivid description of how situation will be in the future if audience acts  Negative – what will happen if they don’t act  Contrast – show both

 Urge the audience to act; final emotional appeal