1. Verderber, Verderber, Sellnow © 2011 Cengage Learning COMM 2011 Chapter 15 Informative Speaking

2. © 2011 Cengage Learning Learning Outcomes LO1 Identify characteristics of effective informative speaking LO2 Describe methods for conveying information LO3 Discuss common frameworks for structuring informative speeches

3. © 2011 Cengage Learning Informative Speech A speech with the goal of explaining or describing facts, truths, and principles in a way that stimulates interest, facilitates understanding, and increases the likelihood of remembering.

4. © 2011 Cengage Learning LO1 Identify the characteristics of effective informative speaking

5. © 2011 Cengage Learning Intellectually Stimulating The audience will find information to be intellectually stimulating when it is new to them and explained in a way that piques their curiosity. LO 1

6. © 2011 Cengage Learning Relevant Don’t assume your listeners will recognize how the information you share is relevant to them. LO 1

7. © 2011 Cengage Learning Creative Creative information yields different or original ideas and insights. Productive thinking – occurs when we contemplate something from different perspective. LO 1

8. © 2011 Cengage Learning Make It Memorable LO 1

9. © 2011 Cengage Learning Make It Memorable LO 1

10. © 2011 Cengage Learning Address Diverse Learning Styles Appeal to feeling dimension with concrete, vivid images and examples. Appeal to watching dimension with visual aids that encourage reflection. LO 1

11. © 2011 Cengage Learning Appeal to thinking dimension with rhetorical questions, definitions, explanations, and statistics. Appeal to doing dimensions by encouraging listeners to do something during and after speech. LO 1 Address Diverse Learning Styles

12. © 2011 Cengage Learning LO2 Describe methods for conveying information

13. © 2011 Cengage Learning Methods of Informing Description – create an accurate, vivid verbal picture. Definition – explains the meaning of something. Comparison and contrast – focuses on how something is similar or different to other things. LO 2

14. © 2011 Cengage Learning Methods of Informing Narration – recounts (auto)biographical event, myth, story, or some other account. Demonstration – shows how something is done or how something works. LO 2

15. © 2011 Cengage Learning LO3 Discuss common frameworks for structuring informative speeches

16. © 2011 Cengage Learning Process Speech Framework Goal – demonstrate how something is done or how it works. Requires speaker to delineate carefully the steps in the process and the order in which they occur. LO 3

17. © 2011 Cengage Learning Expository Speech Frameworks Goal – provide carefully researched, in-depth knowledge about a complex topic. Require extensive research base. Hallmark – uses various methods of informing for developing material. LO 3

18. © 2011 Cengage Learning Political, Economic, Social Religious, or Ethical Issues An expository speech can help the audience understand the background or context of a political, economic, social, religious, or ethical issue. General goal of your speech is to inform, not persuade. LO 3

19. © 2011 Cengage Learning Historical Events and Forces An expositional speech about historical events and forces can be fascinating for its own sake and can be relevant for what is happening today. Speaker has obligation to do find narratives that enliven the speech. LO 3

20. © 2011 Cengage Learning Theory, Principle, or Law An expository speech can explain important theories, principles or laws. Main challenge for speakers – find explanatory material that is understandable to audience. Speaker must find examples for complicated concepts and terminology. LO 3

21. © 2011 Cengage Learning Creative Work Speaker will want to find information on the work and the artist who created it. Speaker will also want to find information on the period in which the work was created, and criteria that critics use for evaluation. LO 3

22. © 2011 Cengage Learning Informative Speech Evaluation Checklist LO 3

23. © 2011 Cengage Learning Informative Speech Evaluation Checklist LO 3

24. © 2011 Cengage Learning Informative Speech Evaluation Checklist LO 3

25. © 2011 Cengage Learning Informative Speech Evaluation Checklist LO 3