By: Amanda DoCampo THE WEST FIVE SUPPER CLUB DINE. DRINK. DANCE. DISCUSS. DEVIATE.

WHY DOES THE WEST FIVE NEED P.R? Recent decline in sales. New location opened by owners, has led to the neglect of The West Five. Surrounding competition. Needs positive news buzz.

OBJECTIVES  To increase profit by 20% on event nights within 5 months such as: ladies night, karaoke, beer pong tournaments, and trivia night.  Increase team morale with bartenders and management by implementing goals and contests of the respected shift.  To increase media presence on Facebook and Instagram by achieving 1,000 new likes and 500 new posts with the hashtag #THEWESTFIVE.  To increase public awareness by having at least 2,000 people traffic the bar during the 5 th Anniversary celebration week.

KEY MESSAGES The West Five Supper Club is one of the original bars in Hoboken. It supports the community and is invested in the people because the owners are Hoboken natives. The West Five Supper Club is our one stop place for adult fun in Hoboken. The West Five Supper Club offers different event every night to keep customers coming back for more. The West Five Supper Club supports safety in offering a shuttle service so no one ever has to miss the party or drink and drive. The West Five Supper Club cares about its clients and is celebrating its 5 th Anniversary with its Customer Appreciation Month.

TARGET AUDIENCE White male and females ages that live in Hoboken or traveling through to NYC. White male and females ages that live in Hoboken or traveling through to NYC. Young adults in the same age groups in Hudson and Bergen County. Hispanic male and females ages that live in Hoboken or traveling through to NYC. Hispanic male and females ages that live in Hoboken or traveling through to NYC. Black male and females ages that live in Hoboken or traveling through to NYC. Black male and females ages that live in Hoboken or traveling through to NYC. Young adults that have roommates. Young adults that like to drink alcohol. Adults that like to drink alcohol. Men and woman that like to dance. Men and woman with substantial income. Men and woman who dress well.

STRATEGIES Create social campaign via Facebook and Instagram so people can like The West Five Supper Club page and #THEWESTFIVE when they post about the venue or if they visit the venue during the 5 th Anniversary week. Secure media coverage by inviting media to The 5 th Anniversary events. Increase staff morale by introducing contests and rewards for staff. Team up with local Bars on Hoboken-bar.net to increase public awareness and to be included in bar crawls. Here people will be exposed to great drink prices and fun that The West Five has to offer. This will also help increase profits.

5 TH ANNIVERSARY EVENT CALENDAR

TACTICAL ELEMENTS Social Media post Here the details about events will be posted: like our Beer pong tournament and Ladies night. #THEWESTFIVE Instagram

EVENT OUTLINE Mon Tue Wed Thur Fri Sat Sun pmNTKBLDJFOOT 7pmERAEAC 8pmWIREDRB 9pmMVARIEA 10pmEIO EAL 11pmNAKPONGSML 12pmU ETOURNIGHT The week of The 5 th Anniversary of The West Five Supper Club Monday- New Menu Roll out doors open at 6pm Tuesday- Test your brain at Trivia Night, free to play doors open at 6pm game starts at 7:30pm. Wednesday- So you think you can sing? Karaoke Night 8pm- 12am (free liquid courage shot). Thursday- The long awaited Beer Pong Tournament. Must RSVP by Enjoy our coldest beers while you play for the jackpot of $1,200! Friday- Ladies night!!! Drink specials starting at 8pm till close. Saturday- Drink specials starting at 9pm for POWER HOUR. DJ Cream live on the set at 10pm. Sunday- End your week right with Sunday FOOTBALL on over 15 TVs featuring your favorite teams. $0.25 Wings and Pitcher specials starting at $10.

SOCIAL MEDIA RELEASE Will be available online with our 5 th Anniversary week up coming events. Testimonials from other patrons. Videos. Pictures of our events.

EVENTS TO COME- LADIES NIGHT Will be one of our premier events. It will take place every Friday. This will give our female clients more incentive to come in and join the fun, while taking special consideration to our drink specials of the evening.

BEER PONG TOURNAMENT This a sample picture that will be posted on The West Five Instagram page during the 5 th Anniversary week. Takes place every Thursday.

EXPECTED OUTCOMES  To see an increase of profit by 20% on event nights within 5 months such as: ladies night, beer pong tournaments, and trivia night. Measured by sales of drinks and food.  Increase team moral with bartenders and management by implementing goals and contests of the respected shift. Measured by team zeal during events and compliments from customers and sales of that given day.  To increase media presence on Facebook and Instagram by achieving 1,000 new likes and 500 new posts with the hashtag #THEWESTFIVE. Measured by media trafficking on the respected outlets and by number of reposts.  To increase public awareness by having at least 2,000 people traffic the bar during the 5 th Anniversary celebration week. Measured by number of attendees at the week-long event.

Any Questions? THE END