Topic: PROMOTING ASEAN AS A SINGLE DESTINATION Group 1

Content STANDARD PROMOTION AND ADVERTISING FACILITIES

ASEAN STANDARD AWARDS HOME STAY – No less than 5 household in each village (M’sia) CLEAN CITY – Little rubbish, rubbish bins around(Cambodia) GREEN RESORT – Preservation, Conservation, Construction must not affect the environment(Thai) SPA – massage, relaxation, peace(Thai) PUBLIC TOILET – Good plumbing, Sanitation, Ventilation(Brunei) Community Based Tourism(CBT) – Involving people; Rural areas(Cambodia) ASEAN MICE VENUE – Convention halls, Exhibitions(Thai)

PROMOTION AND ADVERTISING TACTICAL CAMPAIGN WITH THE SLOGAN “ASEAN, ENDLESS FASCINATION” – merge with diff tourism boards PROMOTING ASEAN IN WORLD TRAVEL MART EVERY YEAR DIFFERENT CAMPAIGN FOR DIFFERENT TARGETTED TOURIST MARKET

PROMOTION AND ADVERTISING EVENTS Eg Festivals BUDGET – Fund(ASEAN country investment), sign an agreement FAMOUS NAMES(brands, stars) – music, shows, motorshow

PROMOTION AND ADVERTISING AIRING ‘GO ASEAN’ CHANNEL AROUND THE WORLD ATTRACTIONS – most popular attraction and put into an ADVERTISEMENT CULTURE – ethnic groups, tribes, monuments, heritage sites, historical buildings, religions, customs, values MAN-MADE tourism – hotel, theme parks, forest(bohol), infrastructure

FACILITIES BETWEEN ASEAN COUNTRIES MORE CONNECTING FLIGHTS CHARTERED FLIGHTS MONEY CHANGERS & ATMS – easily accessible & available RECEPTION – Network ASEAN PASSPORT and ASEAN LANE - priority to ASEAN members VISA ON ARRIVAL - have a certain amount in the personal account to receive a VISA (For foreigners) - have at least $1000USD per person in an account(M’sia) - can improve the economies in ASEAN

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