K!K Brand Architecture Template 1

Introduction Every great building is admired for its amazing architecture, why should your brand be any different? Utilize this template to help you understand what you want your brand to look like in the eyes of others. This is a crucial step when looking to implement a brand strategy. This is a tried and true formula that we go through for all of our clients. It has produced such great results for us that we thought we would share. We hope that your brand thrives from what we have learned. If you have any questions please reach out to us. Cheers, The K!K Team 2

Architecture Template Consumer Benefit Target Group What need does your brand provide to the consumer? How will they benefit from your brand? Who does your brand speak to? Who is the audience that will connect with your brand? Brand Positioning Benefit Support Key Target Group Insight Your brand positioning should include your brand’s core competencies and should relate to the consumer demand that your brand addresses. How will the consumer benefit from your brand as a whole? Consider not only the product/service that your brand provides, but the values your brand delivers against. Identify a key insight about your target audience that you know your brand will be able to address. Brand Values Brand Character Your brand values should address the question of what is most important to your brand. Use “human” personal traits to describe your brand.

K!K Architecture Example Consumer Benefit Target Group What need does your brand provide to the consumer? How will they benefit from your brand? Marketing managers of manufacturing companies and other B2B businesses. K!K Brand Positioning Benefit Support Key Target Group Insight How will the consumer benefit from your brand as a whole? Consider not only the product/service that your brand provides, but the values your brand delivers against. K!K is an energetic boutique B2B marketing agency with deep routes in creative, strategy and design. Identify a key insight about your target audience that you know your brand will be able to address. Brand Values Brand Character Your brand values should address the question of what is most important to your brand. Use “human” personal traits to describe your brand.

Template Consumer Benefit Target Group Benefit Support Key Target Group Insight ______ Position Brand Values Brand Character