1. NetSuite Template Team: Make sure you run all 5 periods ending in 2012 – you should see “Congratulations, you have completed the simulation”

2. © 2014 The Big Picture Partners 2 Market Knowledge: Business Objective Core Competence: Strategic Assets: Benefits: (select one) Price Industry specificity Need for fast value Control Ease of use (lower) Financial Risk Customer Service

3. © 2014 The Big Picture Partners 3 Estimate Next Period’s Sources of Volume

4. © 2014 The Big Picture Partners 4 Market Knowledge: Strategic Decisions marketing objective source of volume business objective Acquisition? Retention? Stimulate Demand? Steal Share? 2012 Goal: (# and metric) Category Definition:

5. © 2014 The Big Picture Partners 5 key activity: Strategic Fit of Available Investments Verticals Data security Sales Force Training NetSuite Inside Retail Development NetSuite University Platinum Care Package marketing objective source of volume retention acquisition stimulate demand earn share Web Sales Force User Experience

6. © 2014 The Big Picture Partners 6 Summary Strategic Quadrant Primary Competitors Target Bodies BeliefsBehaviors*Bucks Which of the 4 strategic quadrants did you aim for? Which companies did you primarily compete against? Number of bodies you targeted Initial and final importance(I) & perception (P) ratings for the variable(s) you focused on Describe behavioral change in your target bodies as a result of your execution Impact of your strategy on your overall business goals Initial values Variable? I: P: Variable? I: P: Final values Variable: Variable? I: P: Variable? I: P: InitialFinal * Tie Behaviors to the strategy: acquisition to the category, acquisition (from competitor) to the brand, increased volume/customer, increased price paid/customer