A classical look at the art of public speaking
Webster’s: “The art of speaking or writing effectively.” Aristotle: “The ability, in each particular case, to see the available means of persuasion.”
Preliminary Questions: What do we believe, think, or feel in common? Are the premises for the argument appropriate? Does the proper conclusion follow the premise?
Translates to “Thought plus action” Uses reasoning, patterns, conventions to appeal to audience Facts (supporting evidence), and expert testimony are key
The credibility the author establishes Intelligence, virtue and good will Moral character Beliefs, values, and priorities Relationship to audience Formal or informal, dignity
Called pathetic or emotional proof Needs of the audience Guilt, Love, Security, Pity, Humor
Remember the importance of rhetoric