A classical look at the art of public speaking.  Webster’s: “The art of speaking or writing effectively.”  Aristotle: “The ability, in each particular.

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Aristotle’s Three Artistic Proofs
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A classical look at the art of public speaking

 Webster’s: “The art of speaking or writing effectively.”  Aristotle: “The ability, in each particular case, to see the available means of persuasion.”

 Preliminary Questions:  What do we believe, think, or feel in common?  Are the premises for the argument appropriate?  Does the proper conclusion follow the premise?

 Translates to “Thought plus action”  Uses reasoning, patterns, conventions to appeal to audience  Facts (supporting evidence), and expert testimony are key

 The credibility the author establishes  Intelligence, virtue and good will  Moral character  Beliefs, values, and priorities  Relationship to audience  Formal or informal, dignity

 Called pathetic or emotional proof  Needs of the audience  Guilt, Love, Security, Pity, Humor

Remember the importance of rhetoric