Media + Middle Schoolers + Media Literacy = 21st Century Learning Frank W. Baker March 1, 2008

Multi tasking

Digital natives

Media Savvy- Yes Media Literate- No

Educating in a new century “In this new media age, the ability to -negotiate and evaluate information online, - to recognize manipulation and propaganda, - and to assimilate ethical values is becoming as basic to education as reading and writing….” New Generations, New Media Challenges New Generations, New Media Challenges

What is media literacy? Take a moment to draft your own definition

Media Literacy: Analysis + Production

Understanding how media messages are constructed, for what purposes and using which tools, characteristics and conventions. Understanding how media messages are constructed, for what purposes and using which tools, characteristics and conventions. Examining how individuals interpret messages differently, how values and points of view are included or excluded and how media can influence beliefs and behaviors. Examining how individuals interpret messages differently, how values and points of view are included or excluded and how media can influence beliefs and behaviors. Possessing a fundamental understanding of the ethical/legal issues surrounding the access and use of information Possessing a fundamental understanding of the ethical/legal issues surrounding the access and use of information

Media Literacy Core Concepts Core ConceptsCore Concepts All media are constructed All media are constructed Media use creative languages (with unique rules) Media use creative languages (with unique rules) Media convey values & points-of-view Media convey values & points-of-view Different people interpret the same media message differently Different people interpret the same media message differently Media= power and profit Media= power and profit Source: Center for Media Literacy

Critical Inquiry Who produced/created the message? (author) Who produced/created the message? (author) Why was it created? (purpose) Why was it created? (purpose) For whom was the message intended? (audience) For whom was the message intended? (audience) What techniques are used? What techniques are used?techniques Who/what is omitted and why? Who/what is omitted and why? Who benefits? Who benefits? How is meaning conveyed/understood? How is meaning conveyed/understood?

Visual Literacy Images

Media Literacy in SC Standards ELA Grade 6 Social Studies Health Create persuasive writings such as print advertisements and commercial scripts that develop a central idea with supporting evidence and use language appropriate for the specific audience. Propaganda Mass Media Economics: influence of advertising Body image Food choice Tobacco/alcohol advertising and marketing

Study Finds Media Literacy Combats Alcohol Influence (student’s) ability to be critically aware of advertising as well as their ability to resist peer pressure are both key skills for avoiding alcohol

Classroom Applications

Visual literacy

Classroom Applications Photography can be a tool for youth to interpret their world and to express their concerns.

Classroom Applications How to “read an ad” - reading the words - examining the images - considering the layout (e.g. rule of thirds; color, etc.) - techniques of persuasion - where it was published - who is the audience Student Produced Video

Classroom Applications Political advertising Political advertising

Ad Watch Columns

Classroom Applications PBS series about World War II encourages students to identify and interview veterans and document their stories using digital tools: PBS series about World War II encourages students to identify and interview veterans and document their stories using digital tools: digital storytelling

Classroom Application The language of film

Classroom Application Language of Film Point of View Language of Film Point of View Over The Hedge To Kill A Mockingbird video

Classroom Application Parody/Satire

Body Image

Classroom Application Math In The Media

Media Literacy Invite Frank Baker to present at your school or district staff development day.