1. Understanding Media Literacy’s Role in Instruction
October 11, 2007
Frank W. Baker Media Literacy Clearinghouse

3. Media literacy
What is media literacy?

4. Media literacy
Understanding how media messages are constructed, for what purposes and using which tools, characteristics and conventions.
Examining how individuals interpret messages differently, how values and points of view are included or excluded and how media can influence beliefs and behaviors.
Possessing a fundamental understanding of the ethical/legal issues surrounding the access and use of information

5. Media literacy
"Media literacy is concerned with helping students develop an informed and critical understanding of the nature of mass media, the techniques used by them, and the impact of these techniques. More specifically, it is education that aims to increase the students' understanding and enjoyment of how the media work, how they produce meaning, how they are organized, and how they construct reality.  Media literacy also aims to provide students with the ability to create media products. "
Source: Media Literacy Resource Guide, Ministry of Education Ontario, 1997

6. Media literacy Florida Reading & LA Standards
Media Literacy Strand  The student develops and demonstrates an understanding of media literacy as a life skill that is integral to informed decision making.

7. Media literacy Florida Reading & LA Standards
6th grade -analyze ways that production elements (e.g., graphics, color, motion, sound, digital technology) affect communication across the media; and
-demonstrate the ability to select and ethically use media appropriate for the purpose, occasion, and audience th grade -distinguish between propaganda and ethical reasoning strategies in print and nonprint media.

8. Media literacy Florida Reading & LA Standards
10th grade
-ethically use mass media and digital technology in assignments and presentations, citing sources according to standardized citation styles; and
-demonstrate the ability to select print and nonprint media appropriate for the purpose, occasion, and audience to develop into a formal presentation.

9. Media literacy Florida Social Studies Standards
Government & The Citizen (Civics and Government) 4. understands the role of special interest groups, political parties, the media, public opinion and majority/minority conflicts on the development of public policy and the political process

10. Media literacy Florida Health & PE Standards
Standard 2 The student analyzes the influence of culture, media, technology, and other factors on health.

11. Source: Partnership for 21st Century Skills www.21stcenturyskills.org
               Media literacy falls into the Information, Media and Technology Skills area
Source: Partnership for 21st Century Skills

13. Media literacy= asking questions
Who created the message?
For what purpose was it created?
For whom is the message designed? (audience)
What techniques are used by the producers?
Who/what might be omitted and why?
Where can I go to verify the info?

14. Application to standards
Seven questions every student should ask while watching The War

15. Application to standards
Body Image

16. Application to standards
Toy Advertising Cinderella’s Magic Talking Vanity

17. Application to standards
VISA Check Card Commercial

18. Application to standards
Digital Manipulation of Images

19. Application to standards
Political Ads

20. Application to standards
The language of film
cameras
lights/ sound
editing
set design
costume
expression

21. Application to standards
Tobacco Advertising

22. Application to standards

23. New resources Nov.2007 Oct.2007 Nov.2006
NCTE Books Neal Schuman Publ. Teachers College Press