The New Pharmaceutical Audio & Video Player The interactive learning tool that is full of possibilities! from CMO Digital

Pharmaceutical Reps –Internal Training about current and new products –Listen to role play scenarios and interview sessions Doctors & Nurses –New Product Launch, Education materials and Training –Keep notes with the integrated Voice Recorder Marketing Team –Brand Recognition on an Educational Training device that meets new Pharmaceutical standards –Ability to offer new downloads to keep the tool in the hands of the Doctors & Nurses Pharmaceutical Reps –Internal Training about current and new products –Listen to role play scenarios and interview sessions Doctors & Nurses –New Product Launch, Education materials and Training –Keep notes with the integrated Voice Recorder Marketing Team –Brand Recognition on an Educational Training device that meets new Pharmaceutical standards –Ability to offer new downloads to keep the tool in the hands of the Doctors & Nurses The User Group… Audience

Watch educational videos that discuss the drug benefits to the patient, and specific technical information necessary for the Doctors and Nurses Reference instructional text files and stay updated with product releases Study the new Pharmaceutical product portfolio Listen to role play scenarios and interview sessions Keep notes with the integrated Voice Recorder Watch educational videos that discuss the drug benefits to the patient, and specific technical information necessary for the Doctors and Nurses Reference instructional text files and stay updated with product releases Study the new Pharmaceutical product portfolio Listen to role play scenarios and interview sessions Keep notes with the integrated Voice Recorder Users Can… …all on a custom branded portable media device Possibilities

Player content Use the features and functions of this player to talk about the extensive drug product pipeline, or one specific new product release. Use various forms of video, audio, photos, and text documents to educate doctors, staff, and reps Product Education… The player is great for allowing users to have mobile access to reference text documents for each of the products that you offer, including allowing Reps to review new information while traveling to see Doctors. Portable documentation…

Benefits For Your Customers… For You… Increase end user awareness and effectiveness through visual training aids Use the player as a tool to help increase sales Reduce Sales Training costs with the use of downloaded tutorials and updates Deliver branded education focused tool that stays within current guidelines Speed up Learning Curve through visual training Mobile and Repeatable Product Education Tool Branded Device that the users will want to hold onto

Getting to know the player The center scroll wheel is good for fast and comfortable navigation The Memory Card slot and the USB download interface enables easy updates as new products are introduced The back of the player is made of polished aluminum and has a built in speaker that allows the user to listen to audio without the use of headphones if desired The center scroll wheel is good for fast and comfortable navigation The Memory Card slot and the USB download interface enables easy updates as new products are introduced The back of the player is made of polished aluminum and has a built in speaker that allows the user to listen to audio without the use of headphones if desired

Partners CMO Digital teamed up with the ADP Sales and Learning team to create the custom branded iCUE Player. The devices were loaded with ADP provided Audio and Video Training tools such as Role Play scenarios and Interviews, as well as Power Point Presentations (converted to AVI) for users to reference prior to making a sales call on the road. CMO built a customized ADP iCUE website where users go for additional support, to download content, buy accessories, and read up on player tutorials. for reference Feedback by ADP Managers: “The 48 people in my room were blown away.” “First impression is they were a home run. “ “It was a big hit. Everything ran smooth. “ Automatic Data Processing, Inc

Decision / Implementation Process Decision to Proceed Discovery Meeting – CMO and Your team meet to decide specifics about size of memory, content, look and feel of player and support website, accessories, etc You work to provide content to CMO CMO converts materials into appropriate formats for Player CMO manufactures devices to agreed specifications CMO loads content onto player and provides Final Production Sample for you to approve, along with custom support site CMO delivers initial production run of devices to you