Triton Digital Presented to: Illinois Lottery

Engagement Network ADVERTISERS LEADING THE SPACE 2 OVERVIEW The Triton Digital® engagement network enables you to communicate directly with loyal database members to create relevant and engaged relationships through rich content and promotions. Grab your audience's attention beyond the stream leveraging our non-audio advertising vehicles to increase your reach. We offer instant audience scale and activation reaching over 10 million confirmed database members. Every member's engagement is tracked and measured to allow you to better optimize your campaign and return on investment. ENGAGEMENT PLATFORMS Loyalty Rewards Network Contesting (UGC, PhotoSplash, Video Splash, Text Uploads) Sweepstakes REACH 1,000+ Media Brands 90 Million Monthly Display Impressions 10.4 Page Views Per Visit CONTEXTUAL TARGETING Demo Gender Geo Device Format Content Interest & Search History INVENTORY Pre-Roll IAB Display Page Sponsorships Custom Trivia Featured Links (CPC or CPM) Research & Lead Gen Survey OVER 10 MILLION CONFIRMED MEMBERS

Triton Digital Engagement Platform Powering The World’s Media Companies Triton Media Group is leading the convergence of traditional and new media by bringing together best of breed interactive platforms that connect on-line and over the air media for advertisers and broadcasters. 3

Triton Digital: Listener Loyalty Sites 4 Examples of Triton Digital - Loyalty sites…

AMP Research 5 Live LinkLoyalty Live Link

Measure Beyond The Click with AMP Research 6 Activate & Drive Traffic AMP Research SurveyData & Results Data, Results & Contact information yours to keep! Remarket to hot prospects in the market for your product! Custom creative Unique question types Unique, stand alone.com Activate a research survey amongst our 550+ media sites and members Drive traffic to survey via Trivia Feature, streaming impressions from Triton Digital or your promotional efforts Garner valuable target audience information

AMP Research Survey Flow Chart Optional custom welcome page to introduce the survey. Tease freebies, coupons or additional offers found at end of survey. Custom creative with unique question types and stand alone URL for additional promotion. Custom completion page that can drive members to your site, offer coupon deals or freebies Follow up to thank members and include additional messaging on behalf of your brand. 2 Registration info can include: first name, last name, phone, zip, address, city, state, age, . Allows you to collect data, results & contact information yours to keep Activate and Drive traffic via Triton Network, streaming impressions from Triton Digital or from your promotional efforts

Registration Page 8

Welcome Page 9

Question Page 10

Confirmation Page 11

Follow Up 12

Sample Questions How often do you play the IL State Lottery? –1-2x’s per week, 1-2x’s per month, 3-5x’s per month, 1-2x’s yearly How much do you spend on lottery tickets in a given year? –Under $50, Under $100, Under $300, Under $500, Over $500 Do you buy scratch off lottery tickets? –Yes or no Do you buy traditional lottery tickets (mega millions, power ball, etc.) –Yes or no...we can certainly remove or brainstorm additional questions!

Thank You Teresa Colson Senior Account Executive, Ad Sales O: