Make-A-Wish ® Australia grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Lukas, 6, diagnosed with acute lymphoblastic leukaemia, wished to be a pirate for a day. Business Partnership Benefits Matrix- June 2014

Use of Make-A-Wish Name & logo Diamon d $500k + Platinum $ k Gold $ Silver $ k Bronze $25- 75k Use of the Make-A-Wish logo on partners internal communication channels Use of the Make-A-Wish logo on basic external communication channels (including website, Facebook, Twitter, customer newsletters and annual report). EXCLUDING ON PRODUCT PACKAGING Neg Use of the Make-A-Wish logo - EXCLUDING ON PRODUCT PACKAGING, for partners campaign leveraging and promotional activities, in particular at point of sale. NegNO Use of the Make-A-Wish name or logo on partners retail product packaging for approved CRM initiatives NegNO Use of the Make-A-Wish name or logo on partners corporate stationery. Negotiable NO Ability to use the Make-A-Wish logo in print publications or television advertising Negotiable NO Use of Wish Content Diamon d $500k + Platinum $ k Gold $ Silver $ k Bronze $25- 75k Use of wish case studies for internal communication channels Use of wish case study – EXCLUDING ON PRODUCT PACKAGING, for partner’s campaign leveraging and promotional activities, in particular at point of sale to promote partnership NO Provision of wish imagery (child’s photograph) – EXCLUDING ON PRODUCT PACKAGING, for partners leverage in promotional activity particularly at point of sale to promote partnership Negotiable NO Provision of wish imagery to be ‘the face’ of the campaign through promotional materials and external communication channels. NOT ON PRODUCTS FOR SALE. Negotiable NO NOTES: A case study means a story and related image. All case studies must be PR approved even if they are being used for internal purposes only. Partnership Benefits and recognition framework

Media, Public Relations and Advertising Diamond $500k + Platinum $ k Gold $ k Silver $ k Bronze $25- 75k Quote from an appropriate Make-A-Wish representative for inclusion in approved partner materials Partnership related press release drafted and issued by partner with approval granted from Make-A-WishNeg Assistance developing a joint partnership PR scheduleNegNO Media launch activity eg: Photo shoot, stunt etc (subject to a compelling media angle) NegNO NOTES: Any media activity involving a stunt or photo shoot would be led & resourced by partner (including any costs incurred). Press releases, unless previously agreed, are to be written and co-ordinated by the partner with support for distribution from Make- A-Wish if & when deemed appropriate. Exclusivity & First Right of Refusal Diamond $500k + Platinum $ k Gold $ k Silver $ k Bronze $25- 75k First right of refusal for partnership renewalNO Exclusive sponsor of a Product or campaignNeg NO Category exclusivity as a Make-A-Wish partnerNegNO NOTES: If category exclusivity is being offered, the category must be tightly defined and will exclude third party fundraising, staff fundraising and Workplace Giving

Celebrities, Ambassadors & Volunteers Diamond $500k + Platinum $ k Gold $ k Silver $ k Bronze $25- 75k Appearance of a Make-A-Wish Volunteer as a speaker at a partner event (internal or external) Internal only Make-A-Wish request a celebrity or ambassador to retweet partner campaign related messaging (subject to timing, availability and brand alignment) Neg NO Appearance of a Wish Ambassador as a speaker at a partner event (internal or external) – partner to fund travel costs Neg up to 2 Neg once Internal only Appearance of Make-A-Wish National Patron, Robyn Moore, at a partner event (internal or external). Subject to availability. Neg up to 2 Neg once NO A tailored Thank You video that can be used to thank partner staff through internal communication channels Neg once NO NOTES: Production or photo shoot costs are at the partners expense, as are any travel related costs. Thank You videos would be arranged and produced by Make-A-Wish Digital Support Diamond $500k + Platinum $ k Gold $ k Silver $ k Bronze $25- 75k Inclusion of partners logo and hyperlink on Make-A-Wish website – Corporate Supporters section Post mentioning partner on Make-A-Wish Facebook page (campaign related)NEGNO Tweet mentioning partner on Make-A-Wish Twitter page A partnership case study on Make-A-Wish website – Corporate Supporters section NegNO A rotating tile on the homepage of Make-A-Wish website homepage NegNO Partnership Benefits and recognition framework

Make-A-Wish Publications Diamond $500k + Platinum $ k Gold $ k Silver $ k Bronze $25- 75k Partnership promoted to Volunteer network National cause campaign promoted in Wishing WellNO Ability to include partner’s special offers in Wishing Well mailing. Partner to fund costsNEGNO

$1k-$10k Donation Packages – National Office Benefits $10k Package $5k Package $1k Package Access to E-Badge to Display in s / Website Inclusion in Make-A-Wish Newsletter Distribution List (Wishing Well & Wish Link) Thank You Letter from Make-A-Wish Certificate of Thanks to Display in the Office / Place of Business No Provision of a Make-A-Wish Case Study for use in internal channels No Access to the Staff Engagement / Fundraising Kit Neg Social Media Post in one of Make-A-Wish’s Social Media Channels – local branch only No Quote from Make-A-Wish Representative for use in Internal/External Channels No $1k-$10k Donation Packages – Volunteer Branch Benefits $10k Package $5k Package $1k Package Basic Local Branch Benefits (Ex: Branch Facebook post, Invitation to local events, etc.) Tailored Higher Value Branch Benefits (Ex: Volunteer speaking at an event, paid tickets for local event / ball etc.) No High Value Tailored Benefits (Ex: Single point of contact at the volunteer branch, Wish Ambassador for an event, potential sponsor logo at a branch event, etc.) No Partnership Benefits and recognition framework – $1-$10k partners

Partnership Benefits and recognition framework Make-A-Wish : Toolkit of Partnership Enhancement Options Signature Feature (for MAW staff to use to promote a campaign) Development of a social media campaign (eg: #hashtag conversation about a product) Certificates / Thank you letters Feature story on our website / BP page ’Latest News’ feature on our website homepage Wish Link Feature article Assistance with a PR opportunity / media stunt Celebrity or Ambassador involvement in a campaign Phone call from CEO Video Messages from CEO, MAW Staff, National Patrons, Ambassadors, Wish Ambassadors, Wish parent. Tickets to Melb ball/ Shine and Dine event or Sponsorship opportunity Invite to networking event / meetings with other key partners Wish engagement – where applicable. (eg: sass + bide shopping spree ‘styling’ session for a wish / captain Samuel opportunity.) Channel Access – (benefit to both sides) Exposure in our newsletters / Appeals –exposure in their communications. Wish video’s / Wish slideshows for presentations