© 2010 Cisco and/or its affiliates. All rights reserved.Cisco ConfidentialPresentation_ID Cisco Value Incentive Program (VIP)15 Commitment to Partner Profitability January 28, 2010

© 2010 Cisco and/or its affiliates. All rights reserved.Cisco ConfidentialPresentation_ID 2 Agenda VIP the Flagship Profitability Program VIP 15 Call to Action!  What’s new: removal of multinational UC and security  Program rules by technology  Program summary  Global SAT details

© 2010 Cisco and/or its affiliates. All rights reserved.Cisco ConfidentialPresentation_ID 3 VIP the Flagship Profitability Program  Increasing margins and differentiation  Rewarding customer-focused partners that promote advanced and other technology practices  Maximizing your profitability by focusing on network architectures: Collaboration, Virtualization, or Borderless Networks

© 2010 Cisco and/or its affiliates. All rights reserved.Cisco ConfidentialPresentation_ID 4 A Stable Program  Limited quarter over quarter changes are key to maintaining stability within VIP  VIP 15 Removes Multinational UC and Security  Streamlined VIP 15 eliminates unnecessary program complexity  Customer Satisfaction Process Simplified

© 2010 Cisco and/or its affiliates. All rights reserved.Cisco ConfidentialPresentation_ID 5 Borderless Networks VIP 15

© 2010 Cisco and/or its affiliates. All rights reserved.Cisco ConfidentialPresentation_ID 6 Borderless Networks Track Sub-TrackWAN OPTSecurityWirelessRoutingSwitching Entry Requirement Advance R&S Advance Security Advance Wireless Premier Certification or Advance R&S Minimum Booking (6 Month/3 Month) $80,000/ $40,000 $40,000/ $20,000 $30,000/ $15,000 No min. booking required. Applies only to Eligible Standard OIP/SIP and OIP/TMP Deals CSAT Target4.40 SKU Categories ( A, B, C, D) Payout 5% Payout 15%, 10%, 5% Payout 15%, 5% Payout 15% Masters %N/A3%N/A Gold %Payout 1% N/A *See SKU List for actual rebate %

© 2010 Cisco and/or its affiliates. All rights reserved.Cisco ConfidentialPresentation_ID 7 Calculate Your Network Bonus Payout calculation: 2% of the combined wireless and security bookings not to exceed 1% of the router and switching qualified bookings Partner Must First Meet Minimum Booking Requirement for VIP Borderless Network Track Payout in Order to Be Eligible for Borderless Network Bonus Capped Bonus Maximized Bonus Routing and Switching Net Bookings$500,000$4,000,000 1% Routing and Switching Net Bookings$5,000$40,000 Wireless and Security Net Bookings$1,000,000 2% Wireless and Security Net Bookings$20,000 Borderless Networks Bonus Payout$5,000$20,000

© 2010 Cisco and/or its affiliates. All rights reserved.Cisco ConfidentialPresentation_ID 8 Collaboration VIP 15

© 2010 Cisco and/or its affiliates. All rights reserved.Cisco ConfidentialPresentation_ID 9 VIP 15 Collaboration Track Collaboration Track Sub-TrackUnified CommunicationTelePresence Entry RequirementAdvanced UC SpecializationATP TelePresence Minimum Booking $50,000 6 Months/ $25,000 3 Months $100,000 6 Months/ $50,000 3 Months Master’s % 3%N/A CSAT Target4.40 SKU Categories ( A, B, C, D) *Payout: 21%/15%/10%/5% Gold %1% *See SKU List for actual rebate %

© 2010 Cisco and/or its affiliates. All rights reserved.Cisco ConfidentialPresentation_ID 10 Virtualization VIP 15

© 2010 Cisco and/or its affiliates. All rights reserved.Cisco ConfidentialPresentation_ID 11 VIP 15 Virtualization Track Virtualization Track Sub-TrackUnified ComputingStorageData Center Entry Requirement ATP Unified Computing Advance DCSN Data Center Network Infrastructure Minimum Booking* (6 Month/3 Month) $50,000 $25,000 $15,000 $7,500 $200,000 $100,000 CSAT Target4.40 SKU Categories (A,B,C,D) 5% Payout 15%/10%/5% Payout 10%/5% *See SKU List for actual rebate %

© 2010 Cisco and/or its affiliates. All rights reserved.Cisco ConfidentialPresentation_ID 12 Customer Satisfaction Process Simplified Gold/Silver: 20 partner originated surveys responses Premier & below: 10 partner originated surveys responses  Customer satisfaction simplified for VIP  Results are based July 27, 2009 through July 16, 2010 (rolling 12 month calendar)  Meeting CSAT requirement is a requirement for eligibility  VIP targets will be based on partner sourced surveys only  PPV tool provides visibility to surveys for the VIP programs  Technology selection is no longer required on survey

© 2010 Cisco and/or its affiliates. All rights reserved.Cisco ConfidentialPresentation_ID 13 VIP 15 Program Summary

© 2010 Cisco and/or its affiliates. All rights reserved.Cisco ConfidentialPresentation_ID 14 VIP 15 Timeline Partners and CAMs Should Use the VIP Tool to Track Enrollment Status Only: Program period 15: January 24–July 31, 2010 Re-enrollment required for VIP 14 partners Enrollment windows for new and existing partners January 29—February 19, 2010 for Q3 and Q4 May 3—May 21, 2010 for Q4 only CSAT survey period Start: July 27, 2009 End: July 16, 2010 Payout dates First check October 2010 (for shipments prior Aug 14, 2010) Second check December 2010 (for shipments Aug 14 – Oct 30, 2010)

© 2010 Cisco and/or its affiliates. All rights reserved.Cisco ConfidentialPresentation_ID 15  What is a standard OIP/SIP and OIP/TMP deal? Deals that book thru’ via Cisco Commerce Workspace (CCW) with the standard programmatic discount. If it is been converted by AM to obtain a global/further discount, this is not eligible for OIP/SIP bonus.  Is Channels Booking Neutrality (CBN) booking eligible for VIP? Yes, CBN will follow the Cisco book and ship dates as of 1-Tier booking since there is no POSed required. FAQs

© 2010 Cisco and/or its affiliates. All rights reserved.Cisco ConfidentialPresentation_ID 16  Open a case on partner help online:  Select category “Programs” and subcategory “Value Incentive Program” when submitting your case  VIP URLs: VIP home page: VIP Tool: PPV Tool: PAL Tool: VIP Period 15 Partner Support

© 2010 Cisco and/or its affiliates. All rights reserved.Cisco ConfidentialPresentation_ID 17 Call to Action!  Start enrolling VIP15 on Jan 30, 2010!  Attend VIP 15 Partner Training on Feb 1 or 2, 2010!  Start reviewing VIP 14 Bookings and escalate booking discrepancy, if any via by Feb 26, 2010!  Ensure bookings are shipped prior to May 1, 2010 in order to get VIP 14 payout!  Ensure you are subscribed to Cisco Channels Partner Intelligence (CPI) to receive bi-monthly Cisco news/updates

© 2010 Cisco and/or its affiliates. All rights reserved.Cisco ConfidentialPresentation_ID 18