A BIG Year for 2010. A BIG Year for 2010 Source: Nielsen TAM, Peak 2010 has been a big year for TV Not only did the TV’s themselves get bigger and better,

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A BIG Year for 2010

A BIG Year for 2010 Source: Nielsen TAM, Peak 2010 has been a big year for TV Not only did the TV’s themselves get bigger and better, but we saw more New Zealanders watching more TV than ever before with big audiences continuing across TVNZ channels and TVNZ Programming. TVNZ also had big growth online on both tvnz.co.nz and TVNZ Ondemand, as well as some big launches in 2010 including TVNZ Heartland, Ondemand through the PS3 platform, TVNZ iPad and iPhone Apps, and the movie length Shortland Street Episode which bought in big audiences We also had some big stories this year which TVNZ covered through multiple platforms, including the FIFA World Cup, Pike Rive Mine and the Christchurch Earthquake which all bought in big audiences With the Rugby World Cup, and the launch of our new free-to-air Youth targeted channel, we can expect 2011 to be another big year!

Big increases in Ratecard Spend Source: Nielsen TAM, Arianna. Ranked by 2010 Ratecard Spend Year on Year Total TV Ratecard Spend has increased 9%

And Big Spenders get bigger Source: Nielsen TAM, Arianna. Ranked by 2010 Ratecard Spend 15 of the top 20 TV advertisers for 2009 remain in the top 20 for 2010, with 14 of the top 20 TV advertisers in 2010 increasing their spend on TV Year on Year

TV Viewing at record levels Source: Nielsen TAM, Arianna. Peak 2010 was a record year for PUT’s, with PUT’s at the highest they have been in the last 15 years

With record Time Spent Viewing Source: Nielsen TAM, Arianna. Peak

Source: Nielsen TAM, Peak Big ratings for TV ONE & TV2 TV ONE remains the top rating channel against AP 5+, with TV2 second and growing by 4% YOY

Source: Nielsen TAM, Peak Big audiences continue on TVNZ Strong ratings continue for TVNZ in 2010 – with TV2 posting strong growth in all demographics

Source: Nielsen TAM, Peak 100 weeks of big ratings for TV2 In 2010, TV2 reached a record 100 consecutive weeks as the number 1 channel in not only it’s own demographic of AP 18-39, but also HHS with Kids 0-14

Big ratings on TVNZ Against AP 5+ and AP 25-54, both TV ONE and TV2 have a higher percentage of double digit ratings than TV3, C4 and Prime, with TV2 having a higher percentage of programmes against AP Source: Nielsen TAM, Peak only. Average Audience by programme

With the Big Shows on TVNZ 19 of the top 20 shows of 2010 played on TVNZ Source: Nielsen TAM, Peak only. Excludes One Offs, Specials and Movies

With the Highest Involvement Viewers are highly involved with TVNZ programming with at least 16 of the top 20 high involvement shows being played on TVNZ in 2010 Source: Nielsen TAM, FTA, Peak only. Excludes One Offs, Specials and Movies

Heartland continues to grow Heartland reaches at least 22% of New Zealanders over a month and continues to grow Source: Nielsen TAM. Based on Calendar Months. AP 5+

Big increases for tvnz.co.nz Source: Nielsen Net Ratings Unique Browsers are up 20% YOY on tvnz.co.nz

Big increases for tvnz.co.nz Source: Nielsen Net Ratings Page Impressions are up 19% YOY on tvnz.co.nz

Big increases on Ondemand Source: Netratings: Site Census. Stream Views. Please note that a small number of News Steams are included and April 2009 Streams are abnormally high due to a reporting discrepancy which counted each individual dance in Dancing with the Stars as a separate stream Stream Views are up 24% YOY on TVNZ Ondemand

TVNZ iPad App downloads grow Source: Apple App Store. Cumulative Downloads