How to promote an online web shop with little or no budget?

“The web supercharges it; allows anyone to publish and to distribute words, images, videos, pictures, and software globally and instantly and virtually for free”. “a quarter of the planet is now using the web”

The BD online shop has managed to have increased growth as their key products have received high seach engine rankings in Swedish ”The site is in English / swedish” Background Main source is Bindee Trading Bindee Trading has been owned & run by 1 woman since it began 6 years. In the past Bindee Trading has mainly focused and relied on selling their products through physical market stands & festivals. Bindee Trading & Bindee Designs shop are run from home Bindee Designs online shop has been promoted by face to face marketing only for the past 4 years, 2006

“It has been more than 2 centuries since we last witnessed anything of the same scale and speed”. It took radio 38 years to reach a market audience of… 50 millions It took TV 13 years to reach a market audience It took the Internet 4 years to reach same amount of audience

Direct Marketing Business Cards Internet Social Media Optimize the Web Site potential Marketing plan and strategy for Bindee Trading. Facebook Twitter Business Plan Yasmin M. Bindi Bindi Designs Partnership

Bindee Tradings direct marketing on the festivals is now in its sixth year. Direct Marketing Sales at the makets at first

Internet Bindee Tradings online shop is now in its fouth year. Business Cards Traditional marketing

Social Media How to reach such a broad target group? Facebook

Twitter Social Media In addition, many companies have started to collaborate with each other; currently Facebook and Twitter currently dominate in bringing their customers a more efficient way of interacting online.

Have a business plan Starting to get to know the business and get a clear business:

Goals / Purpose Focusing mainly on how to take advantage of the potential online marketing The purpose of this thesis is to demonstrate how effective can be the use of social media in sales using it the right way.

Aim The aim of this case study/ marketing plan is to examine how the internet can be used as a tool for marketing.; specially Social Media and use it as a free marketing tool. At the end of this thesis one of my main goals is learn the skills such as: how to increase sales and customer traffic on the net and marketing strategy for companies on the internet.

Bindi Designs Keep the marketing budget at its minimum. Vision Develop Bindi Designs further as an online brand and expand into the Scandinavia and European market, provide a wider range of products and eventually move into designing their own products. Aims Bring more traffic to the site. The mission is: Increase the rate of the web traffic & most importantly ‘registered/ paying customers’ on Bindee Trading’s online shop by developing a strong online social profile.

Elaborating an online marketing plan and acquire technical support for further development of the web shop. Develop business partnership with ParoMedia and Bindee Trading, building a ‘new’ online shop. Aims

Bindi Designs past strategies Direct Marketing

Social Media Facebook Twitter The most important tools nowadays

Oppen a Social Media account on Facebook Creating a web platform Social Media profile. Go to... “ Bindi-Designs” Interact Curiosity 1 Strategy

Bindi Design has sales records that directly show an increase in sales following the new marketing strategies. So this is part of the statistic and facts that I have and will be using as part of my case study.

According to my main source I issue; a trend marketers audience analysis which was based on a Social Media Marketing Industry report on an impact study with 1,356 marketing professionals’ participants by Michael Stelzner.

Here is a breakdown by social media channel

First stage Second stage Build a Social Profile Make a business analysis

Partnership Pariomedia main key It is better to increase cooperation with relevant business partnerships in the industry and apply the knowledge to improve their communication on the web shop and marketing themselves better. Thrid stage Last strategies Blogg New website layout New targeting group

Last Strategies Improve website New website layout

Blogg Last Strategies

They are there, how to get them? Thailändska Fiskarbyxor Companies such as Google have grown by providing essential tools to help make sense of the mass of content on the web

Newsletters New targeting group Communicate directly with residents in the region where their cooperation is necessary to increase sales via word of mouth plus marketing directly via market.

Curiosity Engage public Website Messages Discussion Wom Interact Blogs Slogan Survey Free card Social Media Promotions Gathering information Website Reinforcing campaign Incentives to participate Be part of Bindi Desings Fan page Sponsors Keep campaign ALIVE Rewards to those who continue interacting BUZZ Following new directions Showing consequences ad Draw conclusions

FACEBOOK TWITTER Special Offers Ordering Word of Mouth Marketing Conversation Marketing Customer Service Focus Groups Direct Sales Business develop It creates a more professional site to your business Tips for using Twitter and Facebook for Business

As conclusions these social networks /tools contribute to a successful social online marketing campaign without any budget. Using Bindee Trading I will show that in exchange for a few hours a week (5 to 10 hours) working on your social media profile you can very quickly build a broad exposure, improve your traffic and building new partnerships. I have been working to promote that company since x- mas last year and since there I have managed to do a significant achievement. Conclusions

Results An increase in their search engine rankings Greater exposure for their business Create new partnerships Generate qualified leads Reduce overall marketing expenses Increase website traffic A new layout for Bindi Designs online shop

Sources Gather a lot of information from the owner. Intervies with the owner I’v been collaborating with Bindee trading and have been given detailed information about bindee tradings accounts, product records and about the business in general. Gathered Statistisk from one.com the main provider and BD online shop records ”ebutiken” I gain a lot of inspiation and some sources frrom the BBC documentary ”The Virtual Revolution” A recently released report, 2010 Social Media Marketing Industry Report2010 Social Media Marketing Industry Report

It´s just a Simple & Unexpected way to make Concrete & Credible Emotional Stories… Senses

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