North Carolina Emergency Management Association Strategic Planning Initiative 2015

NCEMA History O First awards given out in 1967 O First By-Laws and Constitution approved in 1972 O Ongoing By-Laws revisions to meet the needs of the Association members

Our Goals O The creation of a strategic plan for the Association for the next 2 – 3 years O To support the growing profession of Emergency Management in North Carolina O To improve member services from the Association O To include feedback from members and non members

Our Process

Our Approach Tactics

Strategic Plan

Vision An Emergency Management Association that is pro- active, essential, responsive, and trusted by the North Carolina Emergency Management Community.

Mission We will partner with public, private, educational, and traditional and non- traditional stakeholders to represent them fairly, share information accurately and effectively; and identify educational opportunities to assist the North Carolina Emergency Management community in developing and sustaining outstanding Emergency Management programs.

Goal #1: Enhance legislative activities to include state and Federal advocacy for Emergency Management

O 1.1 Leverage partnerships with IAEM to enhance legislative activities O 1.2 Structure future Washington D.C. Trips to ensure long term continuity O 1.3 Engage membership to make contact with state and local legislators for relationship building and lobbying O 1.4 Increase the ability for NCEMA to monitor state and Federal legislative policies and create positions papers when needed O 1.5 Increase engagement with the state legislative process.

Goal #2 Enhance the quality of the member experience and perceived membership value.

O 2.1 Provide membership with more frequent and relevant opportunities for participate in Association activities O 2.2 Provide information to membership on legislative activities to include benefits of the annual Washington D.C. legislative trip O 2.3 Coordinate regional meetings for NCEMA discussions autonomous of the Branch Meetings during the NCEMA Conference O 2.4 Create marketing materials to showcase current benefits of Association membership and to recruit new members O 2.5 Evaluate the potential for creating a scholarship program for Association members

Goal #3 Strengthen NCEMA’s role as an independent professional association advocating for our members to achieve our shared mission

O 3.1 Coordinate with NCEM on legislative agendas and issues. O 3.2 Educate NCEM on the mission of the NCEMA. O 3.3 Coordinate the role of the Executive Committee for forming working groups with NCEM initiatives. O 3.4 Evaluate the current joint executive committee meeting structure and frequency.

Goal #4 Provide training opportunities to enhance the professionalism of Emergency Managers in North Carolina

O 4.1 Produce a background paper and training for local emergency managers on the NC Legislative process, historical activities, etc. O 4.2 Coordinate the creation of an “Emergency Management 101” class for new North Carolina Emergency Managers. O 4.3 Evaluate the need for pre-conference and post- conference training sessions at the NCEMA conference O 4.4 Increase student participate at NCEMA Conferences O 4.5 Expand the target audience for conference sessions to the larger emergency management community. O 4.6 Evaluate the potential for additional social outings and events during the conferences to enhance member networking opportunities.

Goal #5 Ensure that NCEMA’s committee and dues structure meets the needs of the organization.

O 5.1 Evaluate the Executive Committee “Liaison” roles with each of the NCEM committees and determine intended outcomes and communications paths. O 5.2 Evaluate the current committee structure, makeup, and roles based on the NCEMA mission and strategic plan. O 5.3 Evaluate the current membership levels and corresponding dues structure for alignment with the mission and vision of the association O 5.4 Evaluate the need for term limits on committee members and leadership to ensure active participation in committees.

Goal #6 Bring together a wide community of stakeholders committed to advancing the profession of Emergency Management in North Carolina.

O 6.1 Evaluate the current By-Laws structure and determine if there are needed changes to enhance engagement with the larger emergency management community. O 6.2 Evaluate the need for specialized caucus(s) for subsets of the emergency management community (hospitals, public health, education, private sector, military, consultants, etc.)

Goal #7 Provide timely and streamlined communications with NCEMA members and the broader Emergency Management Community.

O 7.1 Overhaul website to provide additional resources, information sharing platforms and value. O 7.2 Distribute committee meeting minutes (including Executive Committee) to the entire membership O 7.3 Restructure the current methodology for information dissemination to members to include timely receipt, categorization, digest options, and end- user options for receipt and delivery. O 7.4 Create a members only section of the website for information sharing, membership listing, etc.

Plan Implementation O Assign goals to existing committees O Regular reporting to Executive Committee and membership on goal progress

Frequently Asked Questions

General Questions O Can we take credit card payments for membership and conference fees? O Can we improve communications with members? O What does my membership do for me?

Conference Questions O Can we have 1 conference a year? O Can we go somewhere else? O Can we start on Tuesday so we can travel on Monday? O Can we see a different conference format?

In Closing A Special thanks What’s Next O Executive Committee O Strategic Planning Committee O Russell Green O Reid Southerland O Bobby Smith O Staci Neal O Jim Groves O Jason Stogner O We still need your feedback! O Implementation requires engagement O It’s your Association!

Questions and Discussion