Communications Strategy 1 ATTRACT Core Consortium Meeting CERN, Geneva, 3 rd November 2015 Science|Business Richard L. Hudson, CEO & Editor

2 A team of experts in innovation policy, European R&D and communications

3 Science|Business Network: 41 partners across 12 countries

Science|Business – promoting ATTRACT 4 The dinner-debate gathered evidence and views on potential spin-offs from major research infrastructure projects across Europe. Discussion of ways that science policy makers can leverage their investments in big RI facilities. Step 1: Private networking - to win friends at the Commission and EP From open science to open innovation: How to get more jobs and growth from EU science investments 24 th February 2015, Brussels Featured guests: Antonio Di Giulio, Head of Unit, Research Infrastructures, DG RTD, European Commission Simon Webster, Head of Unit for Fusion Energy, DG RTD, European Commission Philippe Froissard, Deputy Head of Unit for Research Infrastructures, DG RTD, European Commission Augusto Burgueño Arjona, Head of Unit for e-Infrastructure, DG Connect, European Commission Tapani Piha, Head of Unit e-Health and Health Technology Assessment, DG SANCO, European Commission Keith Sequeira, Member of Cabinet, Commissioner Geoghegan-Quinn Patricia Reilly, Member of Cabinet, Commissioner Navracsics António Fernando Correia de Campos, Member of the European Parliament Lambert van Nistelrooij, Member of the European Parliament Big Science: What’s it really worth? 3 rd March 2014, Brussels

Step 2: Public relations - to create a pro-active image of ATTRACT Science|Business – promoting ATTRACT 5 The EU and its member-states as well as its associated countries invest heavily in big Research Infrastructures. What does it get for that investment, besides great science? This public conference highlighted the new economic thinking in the field with original research reports and a policy debate about how to encourage projects that can help – particularly in light of President Junker’s new investment plan. From open science to open innovation: How to get more jobs and growth from EU science investments 24 th February 2015, Brussels

Step 3: Top level profiling - to highlight ATTRACT as open innovation leader Science|Business – promoting ATTRACT 6 One year after the launch of the Horizon 2020 programme, Science|Business brought together applicants, project holders, industry executives and key policy makers to take stock of the programme and discuss the most important challenges for Europe to solve over the next 20 years. Science|Business presented an agenda for action by the new Commission and Parliament in life sciences, energy, ICT and manufacturing. Horizon New Commission, new Agenda 24 th March 2015, Brussels

Step 4: Industry outreach - presenting ATTRACT to investor community Science|Business – promoting ATTRACT 7 A dinner with 21 corporate venturers interested in joining ATTRACT, where they provided advice and feedback on the best investment strategies for the initiative. John Wood, Chair, ATTRACT Advisory Board ATTRACT Advisory Board Meeting 29 th September 2015, Brussels Investing in breakthrough technologies: The case of ‘ATTRACT’ 3 rd June 2015, London

Science|Business comms timeline for ATTRACT  Promote ATTRACT concept to investors and politicians  Act as administrative arm of ATTRACT Advisory Board  Assist in setting up independent R&D&I Advisory Committee to look at ideas in labs  Marketing of mini-ATTRACT to encourage best quality applications  Handle mini-ATTRACT call applications  Promote ATTRACT to EU media via PR and media placement Private EU networking - enlist on-going support from EC, EP, member states Public relations - conferences, publications Top - level profiling Media relations ATTRACT call and stakeholder relations