All Rights Reserved by Pigeon Singapore PIGEON Tableware -Product Guide & Design Concept Presentation -5 SKUs

A21-09 Tableware All Rights Reserved by Pigeon Singapore Introduction Design Concept Pigeon’s New Tableware items are thoughtfully designed, with a warm and cheerful yet simple outlook. The candy colored baby cutlery items are attractive and made of quality and eco-friendly materials. Combining Research on observations and analysis of baby behaviors and Good Design, this set of baby cutlery is both intuitive and easy to use. In addition, the bright yet simple colors are attractive to both the child and parent, making feeding and mealtimes fun and enjoyable both for your child and yourself. This range of items are produced under strict quality control and are assured to be of excellent quality. The items also conform to EN standards and are Sterilization and Dishwasher safe. The bowl, dish and plate are also Microwave safe.

A21-09 Tableware All Rights Reserved by Pigeon Singapore Overview of all items Overview of products Weaning: - Weaning Spoon - Bowl Learning to Eat: - “All By Myself” Spoon & Fork -Travel Case - “All By Myself” Dish - “All By Myself” Plate

A21-09 Tableware All Rights Reserved by Pigeon Singapore Step Up Feeding System Pigeon is dedicated to the different growth stages in your child’s development. This simple charts helps parents to easily purchase the appropriate cutlery for different stages. Step 1: Weaning -For 6 months and above -Mainly used by care-givers, the 2 items in this stage, namely the weaning spoon and bowl are used when you introduce 1 st (Weaning) foods to your child. Step 2: Learning to Eat -For 12 months and above (recommended by WHO) -Mainly used by your child as he/she practices and learns how to eat by themselves. Product Concept

A21-09 Tableware All Rights Reserved by Pigeon Singapore Step 1: Weaning Weaning Spoon, 2 pcs Interactive design with names of baby cutlery for fun and educational feeding times for both parent & child Double injection molded, so that no paint is used in the creation of the simple yet interactive design. Product Concept Uniquely designed so that spoon tip NEVER touches the surface of the table Child-friendly spoon tip size fits snugly into little mouths, and makes scooping fuss-free Easy to grip spoon makes feeding fun

A21-09 Tableware All Rights Reserved by Pigeon Singapore Step 1: Weaning Weaning Spoon, 2 pcs This weaning spoon gives you and your child enjoyable meal times Weaning Spoon is ideal when you start introducing first (weaning) foods into your child’s diet. Product Concept

A21-09 Tableware All Rights Reserved by Pigeon Singapore Step 1: Weaning Weaning Spoon & Bowl Set This weaning spoon and bowl set gives you and your child enjoyable meal times. Weaning Spoon is ideal when you start introducing first (weaning) foods into your child’s diet. Product Concept

A21-09 Tableware All Rights Reserved by Pigeon Singapore Step 1: Weaning Weaning Spoon & Bowl Set Product Concept Uniquely designed so that spoon tip NEVER touches the surface of the table Easy to grip spoon and bowl makes feeding fun Interactive design with names of baby cutlery for fun and educational feeding times for both parent & child Double injection molded, so that no paint is used in the creation of the simple yet interactive design. Small spout acts as a guide for drinking liquids. Bowl with grinder dots makes mashing food easy and convenient. Child-friendly spoon tip size fits snugly into little mouths, and makes scooping fuss-free

A21-09 Tableware All Rights Reserved by Pigeon Singapore Step 2: Learning to Eat “All By Myself” Spoon and Fork Set with Travel Case Your child is ready to start using their first baby spoon and fork once they are able to eat with their hands relatively well. Slowly allow your child to hold the spoon and then the fork. This set of baby spoon and fork are light-weight and designed for your child to grip easily. Product Concept

A21-09 Tableware All Rights Reserved by Pigeon Singapore Step 2: Learning to Eat “All By Myself” Spoon and Fork Set with Travel Case Product Concept Light-weight and easy-to-grip Spoon and Fork for easy learning. Designed to fit little hands. Fork with straight prongs easily picks up small bites. Interactive design with names of baby cutlery for fun and educational feeding times for both parent & child Double injection molded, so that no paint is used in the creation of the simple yet interactive design. Child-friendly spoon tip size and shape fits snugly into little mouths. Slightly curved spoon tip for easy scooping up of food from the plate. Travel case for easy storage. Stopper to prevent baby from over- inserting fork prongs or spoon tip into mouth.

A21-09 Tableware All Rights Reserved by Pigeon Singapore Step 2: Learning to Eat “All By Myself” Dish and Plate Set This fun Dish and Plate set compliments the “All By Myself” Spoon and Fork set, making meal times more enjoyable for your child. Product Concept

A21-09 Tableware All Rights Reserved by Pigeon Singapore Step 2: Learning to Eat “All By Myself” Dish and Plate Set Product Concept Small spout acts as a guide for drinking liquids. Specially designed Dish and Plate with sides at an angle for easy scooping up of food. Non-slip base (O-ring) keeps dish and plate in place to prevent tipping over. Interactive design with names of baby cutlery for fun and educational feeding times for both parent & child Double injection molded, so that no paint is used in the creation of the simple yet interactive design. Fork and Spoon icons on the sides teach your child where to place their cutlery.

A21-09 Tableware All Rights Reserved by Pigeon Singapore Step 2: Learning to Eat “All By Myself” Baby Cutlery Set This set of fun and interactive “All By Myself” Baby Cutlery set consists of the “All By Myself” Spoon and Fork with travel case and the Dish and Plate, making meal times more enjoyable for your child. Product Concept

A21-09 Tableware All Rights Reserved by Pigeon Singapore Packaging Concept Insert Leaflet Packaging Concept

A21-09 Tableware All Rights Reserved by Pigeon Singapore Product Information Insert Leaflet Product Information Code NameWeaning Spoon, 2pcs “All By Myself” Spoon and Fork Set with Travel Case Weaning Spoon and Bowl Set “All By Myself” Dish and Plate Set “All By Myself” Baby Cutlery Set Qty/Inner Box 10 sets n.a Qty/Carton120 sets 60 sets42 sets16 sets Net Weight5.1kg9.1kg9.4kg10.3kg7.10kg Gross Weight6.8kg11.3kg11.1kg12.0kg8.5kg Country of Origin Malaysia