Marketing for your Journal. May 2014 Mike Hallworth, Senior Marketing Manager Editors‘ Day

BioMed Central Editors’ Day 2013| 09/05/2013 | 2 Our locations We have 20 Open Access marketers based in 7 locations around the world Beijing, Dordrecht, Heidelberg, London, New York, Hong Kong and Tokyo BioMed Central Editors’ Day 2014

BioMed Central Editors’ Day 2013| 09/05/2013 | 3 Global Visibility and Maximum Readership BioMed Central Editors’ Day 2014

BioMed Central Editors’ Day 2013| 09/05/2013 | 4 Over 9 million users access our journal websites worldwide every month Key Performance Indicators Total registrants: 1,664,229 New website registrants: 16,524 per month Average Article Accesses p.a. : 18,545,954 Journal Newsletter sign-ups: 456,570 BioMed Central Editors’ Day 2014

BioMed Central Editors’ Day 2013| 09/05/2013 | 5 Evidence Based Marketing Database of 1.6 million opt-in recipients Tailored messages article alerts Impact Factor s e-Newsletters Structured A/B testing Personalization Re-Marketing BioMed Central Editors’ Day 2014

BioMed Central Editors’ Day 2013| 09/05/2013 | 6 Advertising Display advertising on journal websites across the BioMed Central platform Display advertising on SpringerLink Banner advertising on Article Alerts Banner advertising on BioMed Central Update and Biome eNewsletters BioMed Central Editors’ Day 2014

BioMed Central Editors’ Day 2013| 09/05/2013 | 7 Journal advocacy marketing material Marketing material available for you and anyone to access and use Includes: PowerPoint slide, PDF leaflets, postcards & posters, online banner adverts, screen-savers, Available online for you to download BioMed Central Editors’ Day 2014

BioMed Central Editors’ Day 2013| 09/05/2013 | 8 Exhibitions & Conferences Exhibitions BioMed Central and Springer exhibit at over 70 scientific and library events each year On booth screen presentations Partnerships with other conference organizations Media partnerships Session sponsorship Author workshops BioMed Central Editors’ Day 2014

BioMed Central Editors’ Day 2013| 09/05/2013 | 9 Benefits of journal apps Extends publisher and society brands into the mobile marketplace Meets rapidly growing demand for mobile specialization of content Helps publisher and societies maintain their competitive edge Increases article downloads Visibility in Apple iTunes and Google Play app stores User-friendly design delivers high quality user experience

BioMed Central Editors’ Day 2013| 09/05/2013 | 10 Objective: To increase awareness of BioMed Central’s and build a strong brand in OA publishing Achievable: Increasing the number of submissions and published articles across BioMed Central’s open access portfolio How: Dedicated Website Social Media OA Advocates Stories

BioMed Central Editors’ Day 2013| 09/05/2013 | 11 Quick wins for your journal BioMed Central Editors’ Day 2014 Social Media Twitter Facebook Linked In CiteULike Blog YouTube Website Editor’s Profile Word of Mouth Endorsements Recommendatio n Promotion Presentation Slide Poster Leaflet Business Cards

BioMed Central Editors’ Day 2013| 09/05/2013 | 12 Thank you ! Please feel free to contact your JDE with any queries that you may have or BioMed Central Editors’ Day 2014