The Importance of Sports and Entertainment Marketing.

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Presentation transcript:

The Importance of Sports and Entertainment Marketing

Marketing Defined

The Marketing Process

Developing

Promotion

Distribution

The Marketing Concept

Who’s the Market?

Needs and Wants

Target Market

Confused yet?

Mass Marketing

Demographics

Marketing Mix or the 4p’s The Marketing Mix Product Decision Price Decision Place (Distribution) Decision Promotion Decision

Product Decisions

Price Decisions

Place (Distribution) Decision

Promotion Decisions

Quick Review

Economics of Marketing

Gross Domestic Product (GDP)

Profit !!!

Risk

How to help eliminate risk

Competition

Price Competition

Copyrights Click the picture

Patents Click the picture

Trademarks Click the picture

Types of Ownerships Sole Proprietorship PartnershipCorporationS Corporation

Sole Proprietorship Sole proprietorship advantages Disadvantages of sole proprietorships

Partnership Advantages of Partnerships Disadvantages Partnership agreement

Corporations

S Corporations

Recap

Economic Impact The Bottom Line

Homework -30pts. for late assignments Key Terms –Pages 6 & 12 Quick Check –Pages 11 & 20 Seeing the Big Picture –Page 22