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What is Marketing? Everything
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What is marketed? Goods Consumer and industrial Services Ideas
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Who markets? Everybody
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Where is marketing conducted? Everywhere
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Marketing Concept Managers constantly required to make decisions under uncertainty – Not enough time – Not enough information – Imperfect information – Uncontrollable events impact even the best decisions
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How is Marketing done? Management Decisions - The Marketing Mix (4Ps): Product Promotion Price “Place”
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Marketing Environment – uncontrollable events Social Economic Technology Competition Regulatory
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