2. What is Marketing? Everything

3. What is marketed?  Goods Consumer and industrial  Services  Ideas

4. Who markets? Everybody

5. Where is marketing conducted?  Everywhere

6. Marketing Concept  Managers constantly required to make decisions under uncertainty – Not enough time – Not enough information – Imperfect information – Uncontrollable events impact even the best decisions

7. How is Marketing done? Management Decisions - The Marketing Mix (4Ps):  Product  Promotion  Price  “Place”

8. Marketing Environment – uncontrollable events  Social  Economic  Technology  Competition  Regulatory