THE DYNAMIC DIFFERNCE “Communicating to different people differently.” Joe Jotkowitz Communication Development Associates To original site.

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Presentation transcript:

THE DYNAMIC DIFFERNCE “Communicating to different people differently.” Joe Jotkowitz Communication Development Associates To original site

WHAT IS YOUR IMPRESSION?

COMMUNICATION STRATEGY You don’t possess a quality until you express it. You cannot not communicate. Communication is contagious. Communication is an event in time.

Knowledge Expertise Clarity Direct Decisive COMPETENCE Initiative Importance Urgency Enthusiasm Concern PASSION Reliable Dependable Trustworthy Honest Thorough CHARACTER Composed Measured Constructive Focused Appropriate PROFESSIONALISM Likeable Approachable Team Oriented Engaging Friendly SOCIABILITY CREDIBILITY DIMENSIONS

The Organizer The Sensor The Player The Opinionater The Charmer The Reflector SENSATIONAL SIX

The Organizer Examples Mr. Spock Ben Franklin Buckminster Fuller Monica (Friends) Strategies Organize Your Messages Recognize Work & Ideas / Desires Structure Argue Efficiency Use Phrases  I think we…  Logically, this makes sense because…  Looking at the facts, this is what I see...

The Sensor Examples Dr. “Bones” McCoy Mr. Rogers Orphan Annie Rachel (Friends) Strategies Build Relationships / Acknowledge Personal Information Recognize Person / Desires Acceptance Argue Morale Use Phrases  I feel we…  Personally, I believe we should…  Taking into account the people here...

The Player Examples Hawkeye Pierce Robin Williams Jerry Seinfeld Chandler (Friends) Strategies Use Nonverbal Communication Stimulate Constantly / Desires Playfulness Argue Excitement Use Phrases  Here’s something exciting...  You’re never going to believe this...  How can we spice this up a bit...

The Opinionater Examples Martin Luther King, Jr. Gloria Steinem Martha Stewart Ross (Friends) Strategies Elicit Input / Defer Respectfully Recognize Accomplishments / Desires Inclusion Argue Values Use Phrases  What do you think…  I really admire your conviction on…  This direction aligns well with our strategic...

The Charmer Examples James Bond Don King Bill Clinton Joey (Friends) Strategies Communicate WIIFM Recognize Action / Desires Excitement Argue Prominence / Exposure Use Phrases  You da’ woman!  Here’s a new way to look at it...  Great! Fantastic! Wow! Cool! Awesome!

The Reflector Examples Albert Einstein Clark Kent Gandhi Phoebe (Friends) Strategies Listen Respectfully Recognize Privacy / Desires Reflection & Introspection Argue Solitude Use Phrases  How do you see it...  Very interesting way to look at it...  That’s very thoughtful. Let me think about that...

What style is my supervisor? “The secret of upward communication.”

The secret of upward communication lies in its very structure. General Colonel Major Captain Lieutenant CEO Executive VP Director Manager

The structure is dictated by basic rules of physics. CEO Executive VP Director Manager More People More Information More Analysis More Time Less People Less Detail Less Explanation Less Time

The secret style to senior communication: Give your supervisors what they need to hear, not everything you know. 1.Shorter sounds competent. Longer sounds defensive 2.Treat conversations like a tennis match and let others hit the ball. Give your supervisors the “benefit of the doubt” and use a customer service style. 1.We do not come to work with the intention of “screwing” people over. 2.Constantly ask: What can I do? How can I help?