SWOT Analysis. What is a SWOT A strategic planning method used to evaluate a project or business venture. YOU must first start by defining a desired end.

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Presentation transcript:

SWOT Analysis

What is a SWOT A strategic planning method used to evaluate a project or business venture. YOU must first start by defining a desired end or objective.

SWOT Strengths: attributes of the person or company that are helpful to achieving the objective(s). Weaknesses: attributes of the person or company that are harmful to achieving the objective(s). Opportunities: external conditions that are helpful to achieving the objective(s). Threats: external conditions which could do damage to the objective(s).

Questions to ask If the objective attainable after doing the SWOT. If it is NOT A different objective must be selected and the process repeated.

Activity You must identify a goal for yourself Conduct a SWOT analysis of yourself to determine if you could reach your goal