RETAILING-Activities involved in the sale of goods and/or services to final consumers

Consumers have reasons for buying from particular retailers

Economic Needs-Which store has the best value?

Emotional Needs-the importance of social class

Goods classes help understand store types

Convenience Store- a convenient place to shop

Shopping Stores- stores which attract customers from greater distances because of the width and depth of their assortments

Specialty Stores-Those for which customers have developed a strong attraction

Evolution of new mass- merchandising retailers

Mass-merchandising is different than conventional retailing

Mass-merchandising concept-says that retailers should offer lower prices to get faster turnover and greater sales volumes- by appealing to larger markets

Mass-merchandisers are more than discounters