1. Aim: How are retailers classified
Aim: How are retailers classified? Do Now: What are the three classifications of ownership? Give an examples for each.

3. Classification Of Retailer Types
Specialty Stores
Department Stores
Supermarkets
Convenience Stores
Off-Price Retailer
Superstores
Catalog Showroom
Wide Variety of Product Lines i.e. Clothes, Home Furnishings & Household Items
Wide Variety of Food, Laundry, & Household Products
Limited Line of High-Turnover Convenience Goods
Inexpensive, Overruns, Irregulars, and Leftover Goods
Large Assortment of Routinely Purchased Food & Nonfood Products, Plus Services
Broad Selection, Fast Turnover, Discount Prices
Narrow Product Line, Deep Assortment
Store Type Length and Breadth of
Product Assortment
Discount Stores
Broad Product Line, Low Margin, High Volume

4. Department Stores
Offer a variety of merchandise grouped into separate departments
Prestigious reputation of higher quality, fashion, and customer service
Heavy advertisers, large buying and sales volume that help lower expenses

5. Specialty Stores Specializing in a given type of merchandise
Carry large selections of limited classifications of merchandise
Lower volume and higher prices than discounters
Customer service and give advice about the selection of goods within their specialties

6. Supermarkets-
a large departmentalized, self-service retailer that specializes in food and some nonfood items.
Being replaced by superstores (1-stop shopping)
Example: Whole Foods

7. Drug Stores-
a retail store that stocks pharmacy related products and services as its main draw.
Consumers are most often attracted a drugstore by its pharmacy, its convenience, or because it honors their prescription plan.
Example: Rite Aid

8. Convenience Stores
Miniature supermarket carrying only a limited line of high turnover convenience goods
Usually open 24 hours/7 days a week (7-11)
Fast service
Convenient location
Prices are higher than a supermarket