1 BTW – Preparation for Broadband Migration Andy Large BT Design The dates and other information about BT's 21CN programme in this presentation are based on the best information currently available. As in any programme of this size and complexity, they may be subject to change

2 Preparation for Broadband Migration 21CN - a brief recap Benefits delivered by the Broadband migration programme, overview & timelines How the Broadband first migration programme will be implemented, network overview & process How remaining Broadband migrations will be implemented through mass migration Switched-on end user communications Industry plans for communication to consumer and SME’s throughout the Broadband campaign

3 21CN – Three key objectives Empower the end user with control, choice and flexibility like never before including communications from anywhere to any device Offer exciting new services for end user faster than before Reduce costs and grow cash cost savings - expected to amount to £1 billion per annum by 2008/9 Speed to market End user experience & empowerment Cost transformation

4 21CN - evolution 21CN Today A single network that’s physically simpler and more reliable than our existing, complex infrastructure could ever be Up to 50 per cent fewer components in terms of switches, hubs, routers and suchlike. We will be able to deliver the next generation of converged services faster, more efficiently and more cost-effectively than ever before.

5 Consult21 Structure Systems & Processes Network Structure Implementation & Migration Communications Interconnect & Portfolio Point to Point BroadbandLine Access Working Group Management STEERING BOARD Expert Groups

6 Consultation Approach Consult Review TE methods and migration processes Assess the impact On end users BAU fulfilment /assurance processes Identify information and tools required to manage these impacts BT carry out a carefully designed migration in line with a published plan CP’s manage their customers through the migration in line with policies they have created BT/CPs verify the migration process was carried out as expected BT/CPs identify gaps CP’s to review their processes/policies CP’s identify any refinements to their processes/policies BB First National Migration Review BB “Pathfinder”: Service trials, Early-onload and Line Migration in West Midlands

7 Broadband Consultation through Consult21 process BB Migration Experts: –part of the IMWG Focus on assuring migration of IPstream ADSL –10 CPs involved in “Tame” User trials –5 CP’s currently working in collaborative grooming trial at Kings Norton, West Midlands BB & LLU Working Group: Focus on product and commercials Managing consultation on wBC and Managed wBC Current focus is trial definitions To become engaged and find further information go to the Consult21 web pages

8 IPstream Migration – A Phased Approach Proving the Service STEP 1“Tame” triallists with CPs, building volume and functionality STEP 2Real customers, building volume, new provides – early onload Proving the Migration STEP 1demonstrate migration capability with “Tame Users” STEP 2prove scale and volume – in OTN test bed STEP 3Controlled Trial of Migration – real customers BB First National Migration

9 Industry Benefits of Current Plan Customer :- – Balances customer benefits and impacts for both voice and Broadband. Product / Service Availability :- – Fastest footprint to wBC and ADSL 2+ capability, pull forward of 2.5 years on average. – Preserves Market options and minimises geographic diversity. – Product differentiation between IPstream and wBC is still available where required. Network Capability :- – Best solution for Advanced Services on IPstream (i.e. current ATM backhaul would constrain volume use of Advanced Services). – 21CN solution is inherently more reliable – ie Dual BRAS parenting Pricing :- – Keeping our migration costs low and the speed of migration support future IPstream and wBC pricing and CP decisions to Buy/Build.

10 Transfer Engineering continues, ITE To th Nov 07 Aug 08 IPstream National Migration Transfer Engineer existing IPStream to 21CN IPStream in 650 Priority Sites, BB First c 650 Priority Sites DataStream Migration path available from DataStream to wBC at 21CN enabled sites’ Broadband Strategy Beta / FOA2 – BB Only – West Mids.Alpha / FOA1 24 th Nov th Jun 07 5 th Aug th Sept 07 21C IPStream Transfer Engineer IPStream to 21CN IPStream in Cardiff Area, ITE BB TE in Cardiff Transfer Engineer IPStream to 21CN IPStream in FOA Area, BB First BB TE in West Mids FOA1FOA2 – Voice & BB - Cardiff Voluntary migration available to wBC in priority and 21CN enabled sites’ Beta Alpha 1 st Nov 07 BB Connect Foundation Trial Dec 06 Jan 08 Launch 30 th Apr 08

11 Architecture review prior to migration. DSLAMDSLAM MSiP BRASBRAS Colossus / Internet IPStream ISP DataStream Voice CUSTOMERSCUSTOMERS MDF D Side E Side

12 DataStream Groomed DSLAMDSLAM MSiP BRASBRAS Colossus / Internet IPStream ISP DataStream Voice CUSTOMERSCUSTOMERS MDF D Side E Side

13 Temporary MSAN built and connected prior to migration Colossus / Internet CUSTOMERSCUSTOMERS BRASBRAS Voice DSLAMDSLAM BRASBRAS IPStream ISP 21CN TAM required on temp MSAN but omitted from picture for clarity. MSiP MSANMSAN Ethernet Metro / Core Node D Side E Side MDF

14 Colossus / Internet CUSTOMERSCUSTOMERS BRASBRAS Voice DSLAMDSLAM BRASBRAS IPStream ISP MSiP MSANMSAN Ethernet Metro / Core Node D Side E Side MDF IPStream migrated to temporary MSAN (Broadband First)

15 End Users - Communications & Impact Timeline (~5months) Grooming for BB (~3-1 month) Voice TCP BB Line Migration PEWS available through 21CN Migration Portal Migration Schedule Voice Line Migration Migration Status Reporting, 21CN Migration Portal Switched On Web Site available to residential end users & SMEs ( 1 week to night ) Carlson door drops for SMEs and residential [unless CP Opts out] ( 1 week to night ) Carlson door drops for SMEs and residential PEW notification (as per BAU process inc BBCR updates) Info available to CPs Voice & BB service outage Voice only outage (excludes VoIP) Info direct to end users

16 21CN Migration: two types of BB end users/CPs (~5-3 months) Grooming Line Migration IPstream customers (~5-3 months) Grooming Datastream customers

17 Grooming phase: ~5 – 3 month To Go PEW notification (as per BAU process inc BBCR updates) TE Impact Matrix is worst case scenario……. Voice Outage = ~3 - 5 mins BB outage = 5-10 mins 20% of customers affected Timing of work: Proposal is 24 hours 7 days a week first 13 sites and the first two months of BB First National migration out of hours and then reviewing with CPs all reasonable steps taken to protect voice calls in progress Evidence to Date….. Customer Experience assessments start July to validate timings approx 20% of end users

18 Migration Phase: Timeline 2 weeks to Go and to the end…. Line Migration ( 1 week ) Carlson mail drops -3d Post-Cut Over Monitor Business As Usual 0d pm <+7d QG2 QG3QG4QG5QG6 0d midnight 1d am On the night and early hours of migration SitReps Site Readiness Migration Readiness Migration Commencement Migration Completion / Stability Commencement Stability Completion / Release to BAU PEW notification (as per BAU process inc BBCR updates Migration Status Reporting, 21CN Migration Portal

19 Post Migration MCC QG5 - Migration Completion Next Morning End User Differences……. Anticipated to be no changes but testing and trialling will verify this Next Morning CP Differences Network type indicator field on BBCR / e Co / Woosh on each successfully migrated line

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21 What is switched-on? Switched-on is the name of the programme of public information to communicate BT’s migration to a next generation network. A switched-on branded door drop will be sent to almost every residential address in the UK. A targeted direct marketing pack will be sent to approximately 2 million single site small businesses. Corporate customers will be informed of the switched on process directly by their CPs. An independent switched-on web site has been developed to provide additional information and to further reassure customers about the new network. Over time, customers will be able to use the web site to find out when their voice, broadband and ISDN services will be switched-on. A dedicated and independent switched-on call centre has also been set up to provide information to customers and to handle customer queries relating to the switched-on process. Switched-on is not commercial in any way and is not designed to give any single provider a competitive advantage. It will not communicate any new services or benefits enabled by the new network for BT or any other CP.

22 The switched-on communications toolkit To ensure CP generated communications regarding the new network and the process of getting switched-on are consistent across the industry, a comprehensive toolkit of collateral and guidance was circulated to the communication teams at every CP in the UK. Contents include: -Switched-on identity artwork and brand guidelines. -Call centre briefing pack. -Information on how to register for the CPE testing tool and resolve technical questions. -Pre-approved messaging for inclusion in internal and external communications. -Guidance on how to refer to the switched-on web site and call centre, including easy to install banners and buttons for CP external and internal websites. -The latest version of this presentation. The latest toolkit materials can be downloaded from the communications area of the Consult21 website and will be added to over time at

23 What? –To communicate to end users around “Broadband First” migration –C. 650 exchanges. –C. 3.2 million end users –November 2007 to August 2008

24 Options considered –Blanket door drop all consumers in the area affected by the migration –Carlson manage the datacapture of customer records from individual (CPs). –CPs provided with materials that they can use but are responsible for distributing to all their Broadband customers. –Utilise BT Wholesale’s IPstream customer data with Carlson Marketing managing the Broadband First communications campaign centrally under the ‘switched- on’ banner.

25 Benefits Benefits to CPs : –Accuracy; only customers about to be migrated will be mailed information from a single source. –Consistency; all materials will have a single source (switched- on) and identical messaging. –Simplicity; no resource requirement from individual CPs. –Efficiency; No internal CP resource required to create new collateral and manage the delivery of CP funded communication.

26 Governance –BT has confirmed ability to provide data feed as required – to a two week deadline. –Information Commissioner supports the approach and will be kept informed of process. –All CPs required to opt out in writing by Monday 23 July (deadline extended). –Variety of channels utilised to build awareness within CP community

27 Touch points for the Process Area of DiscussionDate/sDetails Comms Working Groups January 07 to July 07Minutes on C21 website Steering BoardsJanuary – June 07Minutes on C21 Website - July 07 = 31 st July IMWG, IMWG BB Experts & Broadband Working Groups June / July 07Minutes on C21 Website Webcall15 th June 07C21 distribution list, resellers, openreach, via account managers etc Broadband Product Briefing July ISPA ContactJuly ISP ForumSeptember TBC

28 Webcall update 18 AprilProduct retirements 24 April21CN overview 2 MayMigration process 22 MayCPE compatibility testing programme 31 MaySwitched-on communications campaign 20 JunePathfinder programme overview 9 JulyPreparing for 21CN migration 26 JulyBroadband migration programme 27 Sept Migration portal overview Industry invited to suggest topics of interest …

29 SOURCES OF FURTHER INFORMATION Information and support for communication providers on the 21CN programme: The independent public information website covering the process of migration: For general information about BT’s 21CN programme go to:

30 Now it’s time to vote

31  Answers Questions