Promotion of LHC in a small country Jiří Dolejší, ATLAS Outreach Meeting,

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Two weeks from 20th to 31st October:  Multimedia exhibition (posters, prototypes of detectors, presentations) with experts; including a special presentation of CERN to industry representatives  LHC Day in the Planetarium (Short programme for schools, projection of films, for collaborators and guests) 3

Events – Collaboration – Media 4

5 Invitation to the exhibition

Events – Collaboration – Media 6 Posters on trams

Events – Collaboration – Media 7 The Cosmorama Hall can accomodate an audience of 210 people. It is a circular hall with 23,5 metres in diameter and a pro-jection dome - an artificial sky vaulted to a height of 15 metres. The projection screen is the biggest one in the Czech Republic (843 sq.m.). The dome is equiped the large Planetarium device called "Cosmorama" (Carl Zeiss - Jena) and laser systems. LHC Day in the Planetarium will profit from the „curiosity stimulating environment“. We are preparing a particle physics & LHC show which will stay there.

Events – Collaboration – Media 8 Unprecedented and very effective collaboration of INSTITUTE OF PHYSICS of the AS CR Jiří Rameš Academy of Sciences of the Czech Republic Dagmar Dvořáková, member of European Particle Physics Communication Network Anna Martinková CZECH TECHNICAL UNIVERSITY Faculty of Nuclear Sciences and Physical Engineering Vojtěch Petráček NUCLEAR PHYSICS INSTITUTE of the AS CR Vladimír Wagner CHARLES UNIVERSITY Faculty of Mathematics and Physics Jiří Dolejší

Events – Collaboration – Media 9 September 10th – great peak in media interest

Events – Collaboration – Media September 10th – great peak in media interest +– +great media interest– just temporary – triggered from outside + possibility to promote – most of the time spent LHC, CERN, particleson black holes +possibity to explain the use of basic science +many colleagues showed up We need more information than just press releases!