1. Communicating the LHC … the view from CERN James Gillies, 29 November 2005

2. CERN’s communication landscape CERN’s Communication landscape Communication group Education group IT communications team Four Experiments 20 member states 85 nationalities Six observer states 500 institutions EPOGInterAction ILC

3. Singing in harmony

4. The CERN Communication group

5. The CERN Education group

6. IT communications team http://it-comm-team.web.cern.ch/

7. LHC communications three year plan Goal: to gain maximum benefit in terms of public image for CERN and particle physics through the unique communications opportunity presented by the start-up of the LHC in 2007, and first results coming in some months later. Audiences: the general public; the physics community; S&T decision makers; industry; the CERN community; schools. Messages: research and discovery; technology; training; collaboration.

8. 2006 - Coordination, raising awareness, media monitoring, preparation of communications tools, last chance to see…2006 - Coordination, raising awareness, media monitoring, preparation of communications tools, last chance to see… 2007 - Open day, Start-up, inauguration2007 - Open day, Start-up, inauguration 2008 - First results2008 - First results LHC communications three year plan

9. Key dates Spring 2006 - InterActions meeting at CERN, member states communications officers invitedSpring 2006 - InterActions meeting at CERN, member states communications officers invited Autumn 2006 - Last chance to see; media briefingsAutumn 2006 - Last chance to see; media briefings Spring 2007 - Open DaySpring 2007 - Open Day Summer 2007 - Start-upSummer 2007 - Start-up Autumn 2007 - InaugurationAutumn 2007 - Inauguration TBD - coordinated announcement of first results(?)TBD - coordinated announcement of first results(?)

10. Addressing the fear factor

11. Angels and Demons People are (mostly) rational Web site visits up by a factor of 10 Most visitors motivated by curiosity