2. Communications for Brussels meeting of CERN Council 2013
James Gillies, EPPCN, Paris, 12 April 2012

3. Purpose:
To demonstrate the benefits of cross-border collaboration in science
To launch the update to the European strategy for particle physics
Target Audience:
S&T opinion leaders and decision makers
Tools:
Press conference
Exhibition
Networking reception
Round table
Brochure

4. What did we do last time?
Press release 1 February 2006: European particle physics sets course for the future
Press release 14 July 2006: CERN Council adopts European strategy for particle physics
Brochure: The European strategy for particle physics

5. “Council will establish a network of closely collaborating professional communication officers from each Member state, which would incorporate existing activities, propose, implement and monitor a European particle physics communication and education strategy and report on a regular basis to Council.”

6. Programme
Day 1:
9:00-12:00 Exhibition open to invited target guests from the European Parliament, the European Commission, industry and the non-science media.
10:00: Media launch of the European strategy for particle physics.
12:30-16:00 Exhibition open to the public.
16:30-17:30 Public round table: “Can we afford big science?” with three presenters plus the CERN Director General, DG research and the chairs of the European Parliament committees on budget and research.
17:30-19:00 Invitation only Networking reception in the exhibition area to follow the round table.
Day2/3/4:
Possible public opening of the exhibition depending on venue and the availability of people to man the stands.

7. The brochure Light – in style of Beacons
Will contain verbatim statement of the strategy
Content shared with exhibition

8. The press conference Berlaymont press room? President of Council
DG of CERN
DG research
Chair of ICFA
Others?

9. The Exhibition - concept
Innovation
Education
Collaboration
Four key themes = CERN’s key messages
Central island: CERN, EC, ICFA
Remaining islands: CERN Member States
Grass roots: success depends critically on people
Size: ~200m2
Budget: CERN
Graphic design: CERN
Research

10. The exhibition - sketch

11. The Exhibition - content
Doodle Poll: 8 Innovation, 2 Education, 0 Research
From last meeting…
Innovation
DE, ES, FR, (NL), SE
Education
AT, (NL), NO, PL, PT, SK, CH, UK
Research
FI, IT
Not declared: BE, BG, CZ, DK, GR, HU

12. The exhibition - challenge
Reconcile individual examples with global message

13. The public round table Title: Can we afford basic science?
Moderator: Jon Snow (suggested by DG)? Other?
Presenters: Research, Innovation, Education
Round table members: CERN DG, DG Research, CERN President of Council, Chairs of budget and research committees, Chair of strategy secretariat?, Chair of EIROforum?, Others?
Invitation list?

14. Outstanding questions
Where?
When?
Who?