KNME Northern/Central New Mexico TeacherLine Rural Initiative TeacherLine LIF Grant 07-08

Education and Outreach Mission Statement The education and outreach department serves the KNME mission by developing and implementing education and outreach activities that reflect the needs of the community while leveraging the proven resources provided by PBS, CPB and other public broadcasting support organizations.

Education and Outreach Vision Statement Helping to prepare kids age 0-5 for Kindergarten Helping to prepare kids age 0-5 for Kindergarten Becoming a valued resource for K-12 teachers anytime, anywhere by providing access to proven and tested PBS educational services in the classroom. Becoming a valued resource for K-12 teachers anytime, anywhere by providing access to proven and tested PBS educational services in the classroom. Encouraging caregivers, parents and families to rely on the quality programming and educational/outreach services presented by KNME and encouraging them to exhibit this support through Kids Club and Family Memberships. Encouraging caregivers, parents and families to rely on the quality programming and educational/outreach services presented by KNME and encouraging them to exhibit this support through Kids Club and Family Memberships. Develop needs-driven, high-touch educational and outreach services that add significant value to the lives of kids, students, caregivers, parents and families. Develop needs-driven, high-touch educational and outreach services that add significant value to the lives of kids, students, caregivers, parents and families.

Vision continued… Marketing and promoting TeacherLine professional development services so that this service is adopted state wide as the online service for improving New Mexico teachers. Marketing and promoting TeacherLine professional development services so that this service is adopted state wide as the online service for improving New Mexico teachers. Leveraging the science and technology business, research and educational sectors of our community so that KNME is recognized as the one media outlet that can tell their story, promote their research and develop a science literate public. Leveraging the science and technology business, research and educational sectors of our community so that KNME is recognized as the one media outlet that can tell their story, promote their research and develop a science literate public. Use in-depth knowledge of the local market – its challenges and its assets – to adapt successful national outreach campaigns and ideas to improve the quality of life of all New Mexicans. Use in-depth knowledge of the local market – its challenges and its assets – to adapt successful national outreach campaigns and ideas to improve the quality of life of all New Mexicans.

KNME – Education and Outreach Overview Ready to Learn (150 workshops) Ready to Learn (150 workshops) TeacherLine TeacherLine Science Central Science Central TALNET – Cable Access Educational TV TALNET – Cable Access Educational TV Seasonal Projects (Ex. Reading Rainbow Contest, Between The Lions, Take One Step, The War, Local Docs, Screenings, etc.) Seasonal Projects (Ex. Reading Rainbow Contest, Between The Lions, Take One Step, The War, Local Docs, Screenings, etc.)

Goals: Re-direct KNME’s TeacherLine recruiting and promotional efforts towards Rural school teachers Rural school teachers Identifying the constituencies in greatest need of online professional development services Identifying the constituencies in greatest need of online professional development services Producing on-site, face-to-face TeacherLine recruitment and promotional activities at rural school properties Producing on-site, face-to-face TeacherLine recruitment and promotional activities at rural school properties Aggressively promoting the positive outcomes of these activities Aggressively promoting the positive outcomes of these activities

Why Rural School Teachers? New Mexico’s Three-tiered Licensure System New Mexico’s Three-tiered Licensure System Rural Teachers Lack Easy Access to Professional Development Resources Rural Teachers Lack Easy Access to Professional Development Resources The three-tiered licensure system can be perceived as an obstacle or even worse, a disincentive for developing a teaching career in rural communities The three-tiered licensure system can be perceived as an obstacle or even worse, a disincentive for developing a teaching career in rural communities Rural school districts have the internet infrastructure that will allow teachers to take TeacherLine courses Rural school districts have the internet infrastructure that will allow teachers to take TeacherLine courses

Challenges: Statewide Competition New Mexico’s higher education infrastructure: University of New Mexico, New Mexico State University, Eastern New Mexico State, Western New Mexico State, Highlands University, and College of Santa Fe New Mexico’s higher education infrastructure: University of New Mexico, New Mexico State University, Eastern New Mexico State, Western New Mexico State, Highlands University, and College of Santa Fe Competition for the enrollment that the three- tiered licensure system promises Competition for the enrollment that the three- tiered licensure system promises Positioning TeacherLine as the solution to a problem that is not readily provided by established institutions Positioning TeacherLine as the solution to a problem that is not readily provided by established institutions

Partners: Cultivation New Mexico Public Education Department: Rural Education Bureau New Mexico Public Education Department: Rural Education Bureau Northern New Mexico Network for Rural Education Northern New Mexico Network for Rural Education University of New Mexico University of New Mexico New Mexico Division of Higher Education New Mexico Division of Higher Education Adams State College Adams State College

Outcomes Develop collaborations with organizations focused on providing services for and, advocating on behalf of, communities with great needs Develop collaborations with organizations focused on providing services for and, advocating on behalf of, communities with great needs Learn more about the learner: What licensure level are teachers at? Develop a plan based on TeacherLine that provides a clear process for reaching professional development goals Learn more about the learner: What licensure level are teachers at? Develop a plan based on TeacherLine that provides a clear process for reaching professional development goals Collect and analyze data for ways to improve recruitment and retention efforts Collect and analyze data for ways to improve recruitment and retention efforts Develop awareness for the service by demonstrating how the service so perfectly fits the need Develop awareness for the service by demonstrating how the service so perfectly fits the need Expand relevance in the communities we serve via a comprehensive menu of education and outreach services that includes TeacherLine Expand relevance in the communities we serve via a comprehensive menu of education and outreach services that includes TeacherLine