Unit One Project Marketing Class: 4A

Warm up What type of duties do customer service professionals often perform? a)Prepare ads b)Paying invoices c)Handling complaints d)Receiving shipments

Chick-fil-a – Started in 1946 in Hapeville, GA – Over 1,800 locations in 40 states – First 100 Grand Opening Promotion Seasonal Products – Egg White Chicken Grill – Greek Yogurt Parfait – Multigrain Oatmeal – Chicken & Waffle – Cinnamon Swirls – Peppermint Chocolate Chip milkshake

Demographics Product: – Greek Yogurt Parfait Honey vanilla Greek yogurt Available with granola & cookie crumbs 110 calories / 2.5 g fat Place: – Chick-Fil-A Restaurants – Online Price:$2.69 Promotion: – Pinterest ad Target Market White Females Higher Income

Geographics Target Market: Residents of: – Philadelphia, PA – Inland Empire, California – Middle Georgia – Memphis, Tenn.

Geographics Greek Yogurt Parfait $2.69 Chick-Fil-A’s in these fours cities – Mall Food Courts – Stand alone restaurants – Online Promote: – Billboards on main roads focusing on the newness of product – Signs in malls & restaurants that highlight health factors

Psychographics Greek Yogurt Parfait $2.69 Stand Alone Restaurants Magazine Ads in health magazines – Include a coupon Target Market – Health Conscious Protein & Probiotics – Active Lifestyle

Behavioral Product: Greek Yogurt Price: $2.69 Place: Chick-Fil-A Restaurants – Online & in-store Promotion: – Social Media Facebook Page Promotion Twitter Contest: #gogreekcfa Instagram Contest:: Post picture using hashtag promotion Picture with most likes wins Chick-Fil-A breakfast for a year Target Market – Loyal to Chick-Fil-A brand – Eats out frequently – On the go consumer

Promotional Example Social Media – Facebook – Pinterest Ad – Twitter – Instagram Contest # Promo Sign in malls Billboard for Yogurt in 4 markets Health magazine ad

2B # Last Name First Name 2B 19 Joseph Bryan Share: –

SCMFrap Product – Coffee Based Beverage – Available in Hot & Cold – Nutrion Info. Price – $3.65 / ea Place: – Starbucks restaurants – Select grocery stores, bookstores, & retail outlets Put a pic of frap.