“Clarity of mind means clarity of passion”

Let’s explore the following 3 questions: 1. Why is AIESEC relevant? 2. How does AIESEC do that? 3. What is missing for us to do more?

What we envision: Peace & Fulfillment of Humankind’s potential.

Key Questions No.1 It’s been 64 years, is this still relevant?

What challenges does the world face right now? What do young people need to be able to address those challenges?

How does AIESEC address those challenges?

There are always different challenges and the world always needs different things.

We believe the solution can be constant and fundamental.

The world needs Leadership.

What’s the key relevance of AIESEC?

We develop LEADERSHIP for a positive impact on society for peace and fulfillment of human kind’s potential

Key Conclusion 1: AIESEC is relevant as long as the world needs better leadership

Key Question No. 2 How does AIESEC do that? (The way we do it)

Why we do GCDP/GIP? Living a powerful exchange experience develops Strong Leadership. Outer- journey inner- journey

Why we do TMP/TLP? Creating a powerful exchange experience for others develops Strong Leadership.

This is AIESEC’s impact model, Key Conclusion 2: We create strong leadership through our Experiential Leadership Development Programmes Our impact is indirect: We develop leadership in students so that they can impact the world

The Power of the “Why”

Our Impact Model Develop Change Agents by providing Experiential Leadership Development Opportunities for Young People What We Envision: Peace & Fulfillment of Human Kind’s Potential Leadership is the solution for different issues.

Why we created AIESEC 2015?

What We Envision: Peace & Fulfillment of Human Kind’s Potential Our Impact Model Develop Change Agents by providing Experiential Leadership Development Opportunities for Young People What We Envision: Peace & Fulfillment of Human Kind’s Potential Milestone: AIESEC 2015 We want to do better and more of what we do.

Our growing physical and virtual reach makes us the most credible and diverse global youth voice. We are recognized across sectors as the first choice partner for Our ability to develop entrepreneurial and responsible leadership Our collaborative environment empowers every member to live a high-quality AIESEC experience creating cross-generational positive impact on society

AIESEC 2015 Our growing physical and virtual reach......Our ability to develop responsible and entrepreneurial leadership Our collaborative environment......high quality experience We have identified our Roots of Success and we know the Images of the Future Most diverse and credible global youth voice Recognized as first choice partner across sectors Creating cross generational positive impact

AIESEC 2015 Our growing physical and virtual reach......Our ability to develop responsible and entrepreneurial leadership Our collaborative environment......high quality experience AIESEC XP more accessible to create More Customers & Promoters Program Re-definition/design to ensure all programs are developing leadership - - Quality system in place for customer oriented delivery Strengthening the exchange program collaboration and living team XP How can we make our Roots of Success more and better? Images of the future No. of ELD Experience Delivered No. of ELD Experience Delivered No. of ELD Experience Delivered Program Quality Index

AIESEC 2015 Our growing physical and virtual reach......Our ability to develop responsible and entrepreneurial leadership Our collaborative environment......high quality experience Images of the future AIESEC XP more accessible to create More Customers & Promoters Program Re-definition/design to ensure all programs are developing leadership - - Quality system in place for customer oriented delivery Strengthening the exchange program collaboration and living team XP We believe focusing on our Roots of Success will get us closer to our Images of the future

Do you want every young person in the world to live an experience that you are living? What We Envision: Peace & Fulfillment of Human Kind’s Potential Our Impact Model Develop Change Agents by providing Experiential Leadership Development Opportunities for Young People What We Envision: Peace & Fulfillment of Human Kind’s Potential AIESEC 2015 MoS

What We Envision: Peace & Fulfillment of Human Kind’s Potential AIESEC 2015 MoS Our Impact Model Develop Change Agents by providing Experiential Leadership Development Opportunities for Young People BHAG Our Aspiration in the Market Engage and Develop Every Young Person in the World Our Impact Model Develop Change Agents by providing Experiential Leadership Development Opportunities for Young People

What is our strategy to achieve the BHAG? How can we have a national strategy to become the global youth voice? How do I set goals for being first choice partner? How do I design strategy for cross generational positive impact? No

Our promise of providing young people worldwide nearly ONE MILLION leadership development experiences till

To develop LEADERSHIP for 1,000,000 young people through our Experiences for a positive impact on society.

Ok – we get it. But why it doesn’t work so well here? Why do some experiences we deliver not work so well? Why we struggle to attract EPs? Why companies aren’t buying “leadership for a better world”?

What is missing for us to do more? Key Questions No. 3: What is missing for us to do more?

Customer Customer define whether what we do is relevant, whether our “why” is appealing for its target audience. CustomerCustomer

Organization is created because of it’s vision; Organization exists because it provides product to the market.

Organizationvalue(Program) Our organization value is our “why” - that’s why we are run exchange program

Marketvalue(Product) Our program’s market value is how we choose and package our products Why HIV/AIDS among all the issues for iGCDP and why not sport? Why Russia as a oGCDP destination? Why Web Development?

Organizationvalue(Program)Marketvalue(Product) Why How What This is the X product we choose to penetrate the market and grow our market share 1. It has Real Growth Potential 2. It brings Financial Sustainability 3. It makes us Always stay true to our “why”

Organizationvalue(Program)Marketvalue(Product) Personal Value and needs What’s the individual value and needs of our members to be connected with our products? Why you member wants to send GIP EPs to China? Insert Operations here!

X Product Name (Project) Impact on developing leadership Why it has a value for the customer? Why members wanna run this project? Organizationvalue(Program) Marketvalue(Product) Personal Value (needs) Let’s take a look at whether our operation is well linked?

We need to ensure our operation is focusing on the intersection of the 3 elements so that we can have the capacity to provide more and better experience for young people Organizationvalue(Program)Marketvalue(Product) Personal Value and needs

Our promise of providing young people worldwide nearly ONE MILLION leadership development experiences till

Now what’s your answer for the following 3 questions: 1. Why is AIESEC relevant to Switzerland? 2. How does AIESEC do that in Switzerland? 3. What is missing for us to do more?