Wayne Carter Executive Director

The Main Street Approach By The National Main Street Center of the National Trust for Historic Preservation © 2004 The Main Street Approach to Commercial District Revitalization

Four Point Approach Design Economic Restructuring Organization Promotion Issues

Why Do Special Events? Build sense of Community Draw attention to Downtown Make Cash Registers Ring

Special Events Promotion “Putting feet on the street” Don’t confuse Special Events with fundraisers!

DeLand Bike Rally Must Have Great Partnerships Street Closurers Alcohol

DeLand Fall Festival of the Arts- 170 artists DeLand Craft Show- 120 vendors-- Same large foot print Closes US Partnerships- City/FDOT

Monsters on Main Veteran’s Day Parade

Smaller Footprint Tropical Night- W. Indiana Ave. Steel Drum Band Hoola Hoop Contest Hat Contest Merchant Open House

Florida Wildflower and Garden Festival Partners with DeLand Outdoor Art Festival Shares Advertising Bus from Downtown to Earl Brown Park

There’s Always Something Happening in DeLand! Events: Build Sense of Community Keep focus on Downtown Make Cash Registers Ring Good Events: Have Music Have Fun Food & Drinks on the Street Have Overlapping Activities Appeal to Different Ages

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