ActivatedAudio™ Watermarking Suite Activated Content Media and Entertainment Services Company Founded in 2001 Customers include UMG, Sony / BMG, and Sterling Sound Partners include Rimage, MediaMax, and IFPI Pre-Release Security and Forensic Tracking Application Integrated with Rimage and Microtech Disc Duplicating Hardware Tried and tested product in use since 2000 Makes use of Audio Watermarking and Copy Protection technologies

Activated Content Audio Watermark Part of the audio itself Inaudible – “Golden Ear” Approved Invisible – Cannot be detected by any form of audio analysis Survivable – Survives harsh forms of compression and conversion, including mp3 down to 48k and digital to analog

Copy Protection Any technical measure designed to prevent duplication of information or media Music CD copy protection makes it extremely difficult to rip a music CD’s contents onto a hard drive for distribution over the internet Keeps the honest (and many of the not- so-honest) people honest Each copy protection company has its own proprietary methodology for accomplishing this

ActivatedAudio™ Watermarking Suite Professional Edition – Encoding processes reside on the duplicator machine, good for runs up to 100 discs Production Edition – Multiple PC-based encoders are hooked up to the duplicator. Add multiple encoders to match the throughput of the encoder. Compatible with Microtech and Rimage Duplicators A comprehensive and practical watermarking solution for encoding identifiable, robust, inaudible and unique codes into digital audio, as well as providing optional copy protection. The Suite includes secure meta data management and distribution management services, making it ideal for watermark encoding, copy protecting, distribution management, and forensic source tracing. Pricing: $2500 license fee per encoder + per disc fee (based on volume)

ActivatedAudio™ Detector Pricing: Included with purchase of Encoder license, no limit on detections PC based detector supports multiple file types. Simply point the detector at files suspected as having leaked from CDs that you produced The detector will let you know if the music in the file originated from your shop and who it was given to This technology has been used to identify the source of some big leaks you have heard about

ActivatedAudio™ Watermarking Suite A comprehensive and practical watermarking solution for encoding identifiable, robust, inaudible and unique codes into digital audio, as well as providing optional copy protection. The Suite includes secure meta data management and distribution management services, making it ideal for watermark encoding, copy protecting, distribution management, and forensic source tracing Media-Tech IDDA Program Special Pricing $1000 off Encoder Licenses5% off Rimage Duplicators ActivatedAudio tm Watermarking Suite Encoder licenses are discounted from $2500 per seat to $1500 per seat. Must be purchased within 30 days of show end. Rimage duplicators are 5% off when purchased in conjunction with the ActivatedAudio tm Watermarking Suite. Must be purchased within 30 days of show end.