3. Did you just get used to using QR codes? Technology Has changed again. There is a new invention called digital watermarks now. What does a digital watermark do?  You can not see the marks, the digital device can see them  Allows the buyer to pay as they go for a rate of $10.oo a month (live links and apps available, and free plugin for Photoshop)  Tracking services available to determine how many users are clicking on your marked material, the service can help the business determine if it is worth it by telling you how many users are clicking on your marked material.

4. There are many applications. There are digital coupons, cross marketing and fabulous branding opportunities.

5. Why is it important to Marketers??? www.saneracamp.com/2012: 1. It can increase business by the coupons, and promotions, cross marketing, and fabulous branding opportunities. 2. The marketer can track the amount of prospects that are clicking on their material and can determine their habits which could save money for the budget in the long run.

6. Pros to digital watermarking Searchsecurity.techtarget.com;  Improved security  They can verify the authenticity or integrity of the data  Can control its use and distribution instead of directing technological restriction www.inform.nu/Articleswww.inform.nu/Articles; Digital watermarking has been actively studied and developed by a number of institutions and companies since the middle 90s. It is not brand new and that is a pro. It offers copyright protection. Digital watermark is used to extend the protection and to provide opportunities for the content owners.

7. The Cons of Digital Watermarking www.researchgate.netwww.researchgate.net; The main problem/con in the feasibility of embedding a digital watermark on test images is that it may not retain its original image-the range- www the-digital-reader.com; They make the claim that there is an oversight with this product. The digital watermark is a few small bits of data which a retail adds to a file when it is downloaded by the customer. This piece of technology may not be as black and white as it appears. It may invade privacy.

8. The legal implications www.tanfinn.comwww.tanfinn.com; Who founded or invented the digital watermark? There may be illegal copies of photos and music on the internet. I, myself would not automatically jump on the wagon for this unless there was more information.