“Bringing You the Best in Information Entertainment and Sports”

“Bringing You the Best in Information, Entertainment, and Sports” Under the Department of Mass Communications, preparations for JSU obtaining a FCC licensed TV Station began in the 1970’s and continued through the 1980s and 1990s. A FCC Low Power license was granted in 1993 to Jackson State University. Through state legislative appropriations, and equipment contributions by WLBT and ETV, TV23 debuted in October, 1994, broadcasting for one hour. Subsequently, TV23 was able to extend its broadcast day dramatically to 16 hours. Student training began immediately with the production of news. TV23 began training students from several JSU departments including Mass Communications, Political Science, Biology and Criminal Justice. Upon graduation, students were hired before completing their junior year. In an effort to ensure continued growth and success by eliminating massive bureaucracy processes, TV23 was moved from under the Department of Mass Communications in 1996 to the Office of the Executive Vice President. In 1999 TV23 began broadcasting its programming on Time Warner Cable, a 3 million dollar in-kind contribution. TV23’s potential viewership catapulted from 29,000 to 90,000+ households serving the Jackson Mississippi Metropolitan area. TV23 became an affiliate with the Major Broadcast Cable Network in 2001 and maintains a 24/7 broadcast schedule. The staff has grown since 1994 from one employee to seven. TV23’s most recent successes include state legislative appropriations of 1 million dollars for fiscal and additional funds of 1 million dollars for fiscal year These dollars will be used for relocation to a 27 million dollar facility and the purchase of equipment. “Bringing You the Best in Information Entertainment and Sports”

Jackson, Mississippi Market Facts DMA Rank #90 DMA TV HH 334,200 HH DMA Persons ,000 DMA Cable % 47% DMA Satellite Penetration % 45% Metro Jackson TV HH 196,670 Metro Cable Penetration % 55% Metro Cable TV Households 108,169 Source: May 08 Nielsen “Bringing You the Best in Information Entertainment and Sports” Jackson, MS Market Facts

Profile in Details: Special note: Others represent no more than 1% of total population - Metro %: Whites & Others = 57.1 % - Black pop. % in Metro = 42.9 % - DMS %: Whites & Others = 56 % - Black pop. % in DMA = 44.0 % - Jackson %: Whites & Others = 26.7 % - Black pop. % in Jackson = 73.3 % - Cable TV penetration (metro): = 55 % Metro Total HH’s (5 counties) = 200,200 K  Black pop. % in Metro = 42.9 %  Metro TV HH’s = 196, Hinds 2. Madison 3. Rankin 4. Copiah 5. Simpson DMA Total HH’s (24 counties) = 341,100 K  Black pop. % in DMA = 44.0 %  DMA TV HH’s = 334, Hinds 2. Madison 3. Rankin 4. Copiah 5. Simpson 6. Pike 7. Walthall 8. Adams 9. Franklin 10. Lincoln 11. Lawrence 12. Jeff Davis 13. Jefferson 14. Claiborne 15. Smith 16. Warren 17. Scott 18. Issaquena 19. Sharkey 20. Humphreys 21. Yazoo 22. Holmes 23. Attala 24. Leake “Bringing You the Best in Information Entertainment and Sports” Jackson, MS Market Facts

DMA RANK 90 DMA TV HOUSEHOLDS 334,200 METRO TV HOUSEHOLDS 196,670 “Bringing You the Best in Information Entertainment and Sports” Coverage Map

Mailing Address: Jackson State University P.O. Box Jackson, MS W23BC (TV23) JSU Mississippi e-Center 1230 Raymond Road Jackson, MS (601) phone / (601) fax Licensee: Jackson State University Comcast Cable Channel 14 Contact: Anthony Dean Director of University Communications Ph: (601) Sales, Marketing and Program Syndication Contact: Larry Nicks Senior Sales and Marketing Consultant Nspirational Communications Group, Inc. 450 Waterford Road Brandon, MS Ph: (601) Fax: (601) Website: or “Bringing You the Best in Information Entertainment and Sports” Station Information